In an increasingly competitive world, the focus on our target market is more important than ever. Many companies have started hiring behavioral scientists, experts in the scientific study of human behavior, to collect and analyze data that inform the organizations strategic planning. How can we remain competitive when our organization does not have these resources available? In this overview, learn top strategies that you can integrate into your organization today to maintain your competitive advantage.

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Dr. Kristin Malek has over ten years in hospitality and event management experience. She began her career in the restaurant industry before transitioning into retail, hotels, design, and then finding her love in event management. She has been recognized by the Las Vegas Convention and Visitors Authority (LVCVA) as a Hospitality Hero for both 2014 and 2015, by Meetings Today Magazine as a Top 20 Meetings Industry Trendsetter for 2016, served as the Professional Convention Management Association (PCMA) faculty chair for 2017 and 2018, and was recognized as an Emerging Leader of the Year for PCMA Heartland Chapter in 2018. She currently works as an Event Management Extension Specialist for the University of Nebraska where she is able to share her marketing passion with students and within the community.