Kearney, NE — BuyNebraska.com, the premier online marketplace for Nebraska-made products, proudly announced it has surpassed 100,000 total online orders since processing its first Shopify order on July 13, 2018. In recognition of this milestone, Shopify has honored BuyNebraska.com with its 100,000-Order Milestone Award, recognizing sustained growth and long-term success on the Shopify platform.
Shopify’s Milestone Awards program celebrates merchants who achieve major lifetime order benchmarks, including 100,000, 1 million, and beyond. The 100K Milestone Award is presented to eligible stores in good standing and serves as a tangible recognition of operational excellence, customer trust, and consistent e-commerce performance.
“Reaching 100,000 online orders is a powerful milestone—not only for BuyNebraska.com, but for the Nebraska entrepreneurs and makers who fuel this marketplace,” said Janell Anderson Ehrke, CEO of the GROW Nebraska Foundation. “This achievement reflects years of intentional work to expand market access for Nebraska-made products. We are proud to see local businesses reaching customers across the nation and around the world, and we are honored to be recognized by Shopify for this accomplishment.”
Since its launch, BuyNebraska.com has grown into a nationally and internationally recognized platform connecting customers with products made, grown, and crafted across Nebraska. In 2025 alone, BuyNebraska.com fulfilled orders to all 50 U.S. states, Puerto Rico, and Guam, as well as 11 foreign countries, including Australia, Canada, France, Germany, Iceland, Japan, the Netherlands, Portugal, Serbia, Switzerland, and the United Kingdom.
“Our team has focused on building a scalable, seller-focused e-commerce platform that delivers results,” said Erin Malzer, Director of eCommerce and Marketing for BuyNebraska.com. “Surpassing 100,000 orders and expanding our reach to global markets demonstrates the strength of Nebraska brands and the effectiveness of our digital strategy. This milestone reinforces our commitment to continued innovation and growth for the businesses we serve.”
The 100,000-order milestone represents nearly eight years of consistent growth and positions BuyNebraska.com for continued expansion as consumer demand for authentic, locally sourced products continues to rise.
About GROW Nebraska
The GROW Nebraska Foundation is a nonprofit organization based in Kearney, Nebraska, dedicated to empowering entrepreneurs and small businesses through education, market access, and connections. Through programs such as BuyNebraska.com, GROW Nebraska helps businesses scale, access new markets, and strengthen Nebraska’s economy locally, nationally, and globally.
About Shopify Milestone Awards
Shopify’s Milestone Awards recognize e-commerce merchants who reach significant lifetime order benchmarks on the Shopify platform. The 100,000-order milestone honors stores that demonstrate sustained growth, strong customer engagement, and operational excellence.