Why Leads Go Into the Black Hole & What to Do About it
One of the biggest complaints from marketing is that they spend so much time, money, and effort to bring in leads, but then sales drops the ball. When marketing effort doesn’t lead to sales revenue, everyone points the finger back to marketing. Instead, marketing can do a few things to better enable sales and set everyone up to win (including the potential customers!) This talk is about the ideal mindset, message, and method at the intersection of sales and marketing.
In this keynote, Charlene “Ignites” DeCesare will teach you:
– The one mindset shift needed if you don’t want your prospects to “ghost” you.
– How you can rewrite your email and voicemail scripts to be both credible and authentic.
– How to create or adjust your sales process to scale your business while never allowing prospects or clients to feel “processed.”
You’ve done the work on the marketing side and you’re getting good leads, but somehow all that work isn’t converting to revenue. In some cases, prospects don’t even respond to your helpful replies to their inquiries. In other cases, you have (what you believe is) a great meeting, but then the prospect goes into a “black hole.”
Why does this happen, and more importantly, what can you do about it?
Based on more than two decades of growing multi-million dollar businesses, during Charlene’s keynote you will get REAL, FUN, POWERFUL insights and information about how to grow a successful business in ways that feel good and really work.
The 2020 MarkeTech Conference will be Wednesday, April 15, at the Younes Conference Center in Kearney. Registration for the conference is currently open!