GROW Nebraska’s® FREE Online Training – Mobile Marketing Tips for Each Generation

GROW Nebraska’s® FREE Online Training – Mobile Marketing Tips for Each Generation

GROW Nebraska’s® FREE Online Training

Mobile Marketing Tips for Each Generation

Mobile marketing is a key component of any comprehensive marketing strategy. And optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. And if you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations.

This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.   

Get it Together – Marketing Plan Basics

Get it Together – Marketing Plan Basics

We will be reviewing the sections of a Marketing Plan and the importance of each area. Giving the small businesses a foundation to begin writing a Marketing Plan for their organization. We will be discussing the following:

– The importance of identifying your target customer

– Competition and what it means to your marketing plan

– Creating your Marketing Budget

Packaging Design

Packaging Design

In this training:

  • Develop a plan for your product.
  • Crawl, walk and run within a packaging budget.
  • Learn how compete on the same shelves as the “Big Guys” !

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Roy has developed and great understanding of the printing and packaging related process’s.
He has a BS degree in Finance and Banking from Buena Vista University.
Roy has help numerous positions from manufacturing, sales, Corporate & Executive Leadership roles within the print industry with over 37 years of experience.

Sponsored In Part By:

REAP (Rural Enterprise Assistance Project)

Secrets to Removing Roadblocks in Your Marketing

Secrets to Removing Roadblocks in Your Marketing

When to Grind it Out and When to Hire Help

Running a business requires you to wear a lot of hats. Depending on the age and trajectory of your business, you can quickly go from DIY to….don’t have any idea what I’m doing! While it’s essential to develop marketing skills at a basic level, many entrepreneurs limit themselves by not knowing what they should do, how to do it, or a lack of bandwidth.

In this webinar, we’ll identify the DIY marketing tactics that every business owner should master. Plus, we’ll explore when it makes sense to bring in an outside expert, along with a simple framework that helps you identify and remove roadblocks in the marketing of your business.  

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Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur, Ali brings a unique data-driven perspective to marketing and sales. 

As an industry professional, Ali’s work focuses on helping companies develop and implement growth-driven marketing programs. Whether that’s removing roadblocks, identifying new tools, clarifying a message, or developing better ways for sales and marketing to collaborate, audiences love Ali’s fresh approach and tell-it-like-it-is style. She is a HubSpot Certified Inbound Marketer and content creator, speaking and contributing to a number of marketing publications, communities and events worldwide. Ali is also the co-founder of BrandPlan, a technology start-up focused on helping marketers better plan, visualize, and execute their marketing strategy.

Sponsored In Part By:

REAP (Rural Enterprise Assistance Project)

Maximizing your Marketing Utilizing Behavioral Science

Maximizing your Marketing Utilizing Behavioral Science

In an increasingly competitive world, the focus on our target market is more important than ever. Many companies have started hiring behavioral scientists, experts in the scientific study of human behavior, to collect and analyze data that inform the organizations strategic planning. How can we remain competitive when our organization does not have these resources available? In this overview, learn top strategies that you can integrate into your organization today to maintain your competitive advantage.
 
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Dr. Kristin Malek has over ten years in hospitality and event management experience. She began her career in the restaurant industry before transitioning into retail, hotels, design, and then finding her love in event management. She has been recognized by the Las Vegas Convention and Visitors Authority (LVCVA) as a Hospitality Hero for both 2014 and 2015, by Meetings Today Magazine as a Top 20 Meetings Industry Trendsetter for 2016, served as the Professional Convention Management Association (PCMA) faculty chair for 2017 and 2018, and was recognized as an Emerging Leader of the Year for PCMA Heartland Chapter in 2018. She currently works as an Event Management Extension Specialist for the University of Nebraska where she is able to share her marketing passion with students and within the community.

Sponsored In Part By:

REAP (Rural Enterprise Assistance Project)