Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

by | Dec 15, 2022 | Training

GROW Nebraska’s® FREE Online Training

Creating An Effective Social Media Strategy

Description:

Is your business active on social media? Are you trying to find the balance between content creation and customer support? Not sure where to start? We’ve all been there. We’ll dive into the importance of using social media platforms as an avenue for marketing, targeting new customers, retaining current customers, sales, and customer support. 

Key takeaways include:

-Managing your social media presence

-Tracking social analytics

-Finding your balance in social media content

-Adjusting your social media presence for your growing business

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Meet The Presenter | Alyssa Wintz of ALLO Communications

I graduated from the University of Nebraska with a degree in Advertising and Public Relations in 2017. Shortly after, I began my career on the Social Media team at ALLO. I’ve spent my career obsessing over creativity, organization, time management, and relationship building. If it involves teamwork, collaboration, and brainstorming- I’m there. For the past 5 years, I’ve specialized in Tier 1 social media customer support, content creation, social media analytics, PR/events, and had a hand in customer email communication. 18 months ago, I became the Digital Experience Supervisor at ALLO, leading a team of nine exceptional customer advocates and creators.

 

Design Thinking for Entrepreneurs | Google Livestream

Design Thinking for Entrepreneurs | Google Livestream

by | Dec 7, 2022 | Google, Training

GROW Nebraska’s® FREE Online Training

Design Thinking For Entrepreneurs

Description:

Design Thinking is a methodology used by designers to solve complex problems. It can be applied by entrepreneurs and small business owners to help with things like creating a company, inventing a product, redesigning a website, and more.

Key Takeaways Include:

-How to understand and use the five phases of the Design Thinking process
-How to more effectively build products and services that address the challenges of your target audience
-How to apply design concepts to your ideas starting with understanding your audience, identifying their challenges, and crafting and testing the solutions we have for them

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Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung! 

Social Media 101 | GROW Nebraska’s® FREE Online Training

Social Media 101 | GROW Nebraska’s® FREE Online Training

by | Nov 17, 2022 | Training

GROW Nebraska’s® FREE Online Training

Social Media 101

Description:

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your business and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.

Key Takeaways Include:

-How to use Facebook to create awareness for your business.

-How businesses are using Twitter to connect with constituents.

-Why businesses must be LinkedIn to be fully connected 

-Powerful no-cost or low-cost tools to manage your social media presence.

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Meet The Presenter | Kiersten Hill, Firespring’s Director of Nonprofit Solutions

Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.

She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more. Kiersten, her husband Chad and their teenage son Cooper live in Seward, Nebraska, with two large dogs and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations. https://www.linkedin.com/in/hillkiersten/

 

Digital Skills For Everyday Tasks | Google Livestream

Digital Skills For Everyday Tasks | Google Livestream

by | Nov 2, 2022 | Google, Training

GROW Nebraska’s® FREE Online Training

Digital Skills For Everyday Tasks

Description:
Learn how to manage work and life tasks more effectively using Google tools. Whether you want to build a budget, create a meeting agenda or organize your priorities, these best practices will boost your productivity.

In this session we’ll show you how to:

  • Use templates in Google Sheets to build a personalized to-do list
  • Use templates in Google Docs to create a meeting agenda.
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Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung! 

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs | GROW Nebraska’s® FREE Online Training

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs | GROW Nebraska’s® FREE Online Training

by | Oct 27, 2022 | Training

GROW Nebraska’s® FREE Online Training

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs

Description:

This session is a must attend if you are shipping packages. We will cover the current state of shipping, explore objectives and how Postal Products can help you achieve those shipping objectives. Next, we will cover Tips and Best Practices to add value and help reduce transit times and shipping costs. And allow for questions and dialogue for sharing and learning.

Key Takeaways Include:
-State of Shipping
-What Are Your Shipping Objectives?
-Value Proposition
-Products Overview With When To Use and Why
-Tips and Best Practices

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Meet The Presenter | Jon Zvolanek of USPS

Jon Zvolanek joined the USPS in 2014 as a Sales Executive and is now a Senior Sales Executive. He works with current customers and business prospects to develop Postal solutions with mailing and shipping products.    In this role Zvolanek brings twenty-five years of experience in the logistics, print and mailing industry having worked as Vice President of Operations for two different Survey Research firms in Lincoln, NE.  In addition, he worked in Operations Management for fulfillment and in the check printing industry.  He has worked with the Postal Service and served on Postal Customer Councils in NE, CA, CO, KS, and currently serves on the Industry Board for the LPCC.  He is a past co-Chair and has presented at the National Postal Forum, while presenting regularly at local PCC’s. 

In 2010, he received the Jerome Wieser Award for his contributions to the LPCC.  In addition to the multiple business committees that he serves on, Jon still finds time for his hobbies. He is a master home brewer winning awards for his hand-crafted recipes. In addition to being an avid eBiker. 

Jon received his Bachelor of Arts in Business Administration from Doane College. He has a wife, three children and resides in Lincoln Nebraska. 

 

Are You Using Google to the Fullest Potential? | GROW Nebraska’s® FREE Online Training

Are You Using Google to the Fullest Potential? | GROW Nebraska’s® FREE Online Training

by | Oct 20, 2022 | Training

GROW Nebraska’s® FREE Online Training

Are You Using Google to the Fullest Potential?

Description:

A presentation that encourages the use of really Google’s inexpensive tools to make a big impact. We will talk about how Google My Business impacts your local SEO. We will talk about how an organization can advertise for as little as 2.00/day on Google Ads. And we will talk about how all of Google’s products work together to increase brand awareness.

Key Takeaways Include:

-How to make Google My Business work for you.
-Google Ads: Small Budget: Big Impact
-How Google ties it all together.

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    Meet The Presenter | Kristy Knapp of Hollman Media

    Born and raised in Nebraska. I have been working in the graphic arts/marketing industry for nearly 20 years. I am skilled in graphic design, web design, illustration, photography, and copy writing/editing. I have worked with clients across this great nation and served on national boards. But Nebraska is my home and everyone should see its beauty.