Social Media Marketing Self Study Course

Congrats on taking the first steps to improve your social media skills. Thanks to Facebook Digital Promise,  GROW Nebraska is able to provide you with the following resources to further improve on your digital marketing skills through Facebook and Instagram.

ATTENTION! PLEASE NOTE:

Content provided to you is Copyrighted and is to be used only for the personal use of the Social Media Marketing Self Study Course. Any other use requires pre-authorized permission.

Let’s Get Started!

This self study course is broken down into two parts that will take you through the skills you need to do the basic social media marketing for your organization or business. Participants will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical.

Before you begin, please complete the pre-survey at the link below:

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Complete Pre-Survey

Once you receive the confirmation screen of successfully filling out the survey, take a picture and send it to info@grownebraska.org.

  • The subject of this email should read:  Facebook Workshop Pre-Survey Completion
  • Include in the email body text: Your Name & Business Name
  • Attach the image of your completion screen

Part 1

This session will provide participants with a foundational overview of social media marketing, specifically with using Facebook. Begin by downloading the PDF book as a FREE reference for a step-by-step guide for each module.

Proceed to watch the previously recorded live training for part #1 and complete the checklist below before taking part #2.

Module #1: Social Media Marketing Basics

Interested in building your business? Learn to use your Facebook Page to build awareness of your organization and connect with your audience.

Download Micro-Credential #1 Worksheet

Apply for Micro-Credential #1

Module #2: Marketing with Facebook Pages

Get the word out! Keep customers updated and informed on your latest company events, announcements, and products. Social media can help you connect with your customers and grow your business.

Download Micro-Credential #2 Worksheet

Apply for Micro-Credential #2

Module #3: Marketing with Facebook Ads

Participants will learn how to create a simple ad campaign for your organization that is in line with your specific business goals.

Download Micro-Credential #3 Worksheet

Apply for Micro-Credential #3

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Part #1 Check List

Set yourself up for success by completing the following homework before part #2

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Customize your Facebook settings & set your security (profanity security, visitor interations, etc.)

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Write & Customize your story

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Create & publish 3 – 5 NEW Facebook posts

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Use part of your ad credit to boost one Facebook Post

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Go to your Facebook Ad Manager, use part of your ad credit & create one new ad

Remember To:

Build Your Portfolio

Use Your $25 Ad Credit and Apply for Micro-Credentials

Get started right with a $25 Facebook Ad allowance, plus earn four micro-credentials that can be displayed as a digital badge, on LinkedIN, Facebook and even your resume.

Part 2

Now that you have created and launched Facebook Ads, part #2 will help you learn how to analyze the results and make continuous improvements to support your marketing goals.

Start by watching the previously recorded live training for part #2 and complete the checklist below. After you have mastered all of the module content, we highly encourage you to take time and apply for the Micro-Credential badges.

Module #4: Marketing with Instagram

Understand key strategies on how to create content, post and ads that engage audiences.

Download Micro-Credential #4 Worksheet

Apply for Micro-Credential #4

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Part #2 Check List

Have you remembered to do the following:

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Complete Post-Survey

Once you receive the confirmation screen of successfully filling out the survey, take a picture and send it to info@grownebraska.org.

  • The subject of this email should read:  Facebook Workshop Post-Survey Completion
  • Include in the email body text: Your Name & Business Name
  • Attach the image of your completion screen

Homework After Part #2

Set yourself up for success by completing the following:

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Complete the Micro-Credentials for modules 1 – 4

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Utilize Facebook and Instagram Ads to support marketing goals

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Create & publish NEW Instagram and Facebook posts periodically to engage and acquire followers

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Periodically review Facebook and Instagram analytics

FAQ

Allow us to answer Frequently Asked Questions about why this Program is well worth your time.

What are micro-credentials? And why are they important?

Micro-credentials are a form of competency-based recognition of professional learning that is personalized, valuable, and rigorous. Once you earn a micro-credential, it can be displayed as a digital badge on LinkedIN, Facebook, and/or your resume.

Why this social media marketing workshop?

Because:

    • The digital skills gap is real – 8 in 10 jobs require digital skills
    • Many offerings of bootcamps, computer science classes in K-12, but not many efforts aimed at MIDDLE skills
    • We are aiming our this course at MIDDLE skills
    • Developed micro-credentials and curriculum to address middle skills

I don't have time to manage my own social media channels?

No problem!  GROW Nebraska has you covered.  Contact us to discuss our Creative Services programming at 308-338-3520 or info@grownebraska.org

How do I apply for the 4 Micro Credentials (badges)?

You are strongly encouraged to complete each micro worksheet (linked in the module directions above) prior to making application for the credential to be efficiently prepared.  Once you have mastered the module content and completed the micro worksheet (recommended), go to the following web links hosted by Digital Promise and follow the directions provided to submit for the Micro Credential (badge):  Module 1, Module 2, Module 3 and Module 4.

How long will it take to complete this Self Study Course?

This 2-part course will take approximately 4 hours to watch the previously recorded live training sessions.  Additional time is needed after each part to apply the new knowledge and skills learned to YOUR Facebook and Instagram pages.

What is the Value of Social Media Engagement?

“There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia

There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. Read Article

Top 10 Reasons Your Brand Needs to be on Facebook

Are you still waiting to be convinced of the value of Facebook for business? Is it really necessary?

Click Here for the top 10 reasons your brand needs to be on Facebook. Read through this list and then decide for yourself!

How can I stay current with new changes and trends for Facebook and Instagram?

Periodically check out the resources available at: https://www.facebook.com/business

Is there a cost to apply for the 4 Micro Credentials after mastering this course content?

There is no additional cost to making application for the micro credentials.  Do it!! 

Is there a cost to acquire the PDF of the book used for this Self Study Course?

There is no additional cost to download and view the course book provided by Digital Promise.  The PDF of the book is linked for FREE download in the Part 1 directions.  Acrobat Adobe Reader software is required to be installed on your device to read.  The free software is available at:  https://get.adobe.com/reader/ 

How did we do?

We want your feedback! Tell us your thoughts on this self study course so we can keep improving the program.

GROW Nebraska® is a nonprofit 501c3 providing training and education to Nebraska businesses.

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Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.962.6767 | info@grownebraska.org

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Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.338.3520| kearney@grownebraska.org