Expanding Access to Digital Skills

Facebook Digital Promise has awarded GROW Nebraska, a grant to equip 100 entrepreneurs and marketers with the digital skills they need to compete in the new economy. Register for one of the remaining 17 slots today!

2 Part Program

This self-study training is broken down into two classes that take participants through the skills they will need to do basic social media marketing for an organization or business.

Participants will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. This self-study course is designed to be short, hands-on, and practical.

Part #1

Module #1: Social Media Marketing Basics

Interested in building your business? Learn to use your Facebook Page to build awareness of your organization and connect with your audience.

 

Module #2: Marketing with Facebook Pages 

Get the word out! Keep customers updated and informed on your latest company events, announcements, and products. Social media can help you connect with your customers and grow your business.

Module #3: Marketing with Facebook Ads 

Participants will learn how to create a simple ad campaign for your organization that is in line with your specific business goals. Receive a $25 ad credit to test live Facebook Ads.

Part #2

Module #3: Marketing with Facebook Ads 

Learn to manage and measure your ad performance.

Module #4: Marketing with Instagram 

Understand key strategies on how to create content, post and ads that engage audiences. 

Become An Expert – Learn by Doing

This self-study course is based on working with a REAL Facebook page. Take this course and start getting results through facebook for your

    • Business or organization you work for OR
    • Neighborhood sports team OR EVEN
    • Place of worship OR
    • Activity group

Participants will use their page to create awareness, drive traffic, and/or attract customers, and create ad campaigns in support of their facebook business page.

Build Your Portfolio

Earn $25 Ad Credit and 4 Micro-Credentials

Get started right with a $25 Facebook Ad allowance, plus earn four micro-credentials that can be displayed as a digital badge, on LinkedIN, Facebook and even your resume.

FAQ

Allow us to answer Frequently Asked Questions about why this Program is well worth your time.

What are micro-credentials? And why are they important?

Micro-credentials are a form of competency-based recognition of professional learning that is personalized, valuable, and rigorous. Once you earn a micro-credential, it can be displayed as a digital badge on LinkedIN, Facebook, and/or your resume.

Why this social media marketing workshop?

Because:

    • The digital skills gap is real – 8 in 10 jobs require digital skills
    • Many offerings of bootcamps, computer science classes in K-12, but not many efforts aimed at MIDDLE skills
    • We are aiming our this course at MIDDLE skills
    • Developed micro-credentials and curriculum to address middle skills

What is the Value of Social Media Engagement?

“There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia

There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. Read Article

Top 10 Reasons Your Brand Needs to be on Facebook

Are you still waiting to be convinced of the value of Facebook for business? Is it really necessary?

Click Here for the top 10 reasons your brand needs to be on Facebook. Read through this list and then decide for yourself!

Free to the First 100 Registrants

GROW Nebraska just received a grant from Facebook Digital Promise, to provide this two part social media program for FREE to the first 100 participants, less than 20 remaining!

GROW Nebraska® is a nonprofit 501c3 providing training and education to Nebraska businesses.

GROW Nebraska® Foundation Headquarters Marketing & Innovation Center

Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.962.6767 | info@grownebraska.org

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Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.338.3520| kearney@grownebraska.org