Expanding Access to Digital Skills
Facebook Digital Promise awarded GROW Nebraska, a grant to equip 100 entrepreneurs and marketers with the digital skills they need to compete in the new economy.
2 Part Program
This self-study training was broken down into two classes that took participants through the skills they needed to do basic social media marketing for an organization or business.
Participants learned the basics of social media marketing using Facebook and Instagram and had the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they learned. This self-study course was designed to be short, hands-on, and practical.
Expert Status- Learned by Doing
This self-study course was based on working with a REAL Facebook page. This course had participants getting results through facebook for their:
- Business or organization they worked for
- Neighborhood sports team
- Place of worship OR EVEN
- Activity group
Participants used their page to create awareness, drive traffic, and/or attract customers, and then created ad campaigns in support of their facebook business page.
I took the Facebook social media courses and I absolutely loved them and learned so much!
FAQ
Allow us to answer Frequently Asked Questions about why this Program was well worth the participants time.
What are micro-credentials? And why are they important?
Micro-credentials are a form of competency-based recognition of professional learning that is personalized, valuable, and rigorous. Once you earn a micro-credential, it can be displayed as a digital badge on LinkedIN, Facebook, and/or your resume.
Why this social media marketing workshop?
Because:
- The digital skills gap is real – 8 in 10 jobs require digital skills
- Many offerings of bootcamps, computer science classes in K-12, but not many efforts aimed at MIDDLE skills
- We are aiming our this course at MIDDLE skills
- Developed micro-credentials and curriculum to address middle skills
What is the Value of Social Media Engagement?
“There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia
There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. Read Article
Top 10 Reasons Your Brand Needs to be on Facebook
Are you still waiting to be convinced of the value of Facebook for business? Is it really necessary?
Click Here for the top 10 reasons your brand needs to be on Facebook. Read through this list and then decide for yourself!
The First 100 Registrants
GROW Nebraska® received a grant from Facebook Digital Promise, to provide this two part social media program for FREE to the first 100 participants, that included a $25 Facebook Ad Credit. We have fullfilled this grant but are looking to offer this beneficial class again in 2020.
GROW Nebraska® is a nonprofit 501c3 providing training and education to Nebraska businesses.
GROW Nebraska® Foundation Headquarters Marketing & Innovation Center
Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.338.3520 | info@grownebraska.org
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Younes Campus
421 W Talmadge Street Suite #1 | Kearney, NE 68845
308.338.3520| info@grownebraska.org
