Description: Put aside the sexy pitches and learn what really matters in marketing. This presentation will provide insights into the trends that consistently drive growth in your business, as well as the metrics and insights that I personally use to measure the success of my own marketing. Let’s get to the bottom of what actually works and leave the rest of the shiny but unproven objects behind
Key takeaways include:
-Better understand the difference between strategies and tactics
-Learn how to track your marketing… potentially for free
-What marketing channels are people currently consuming
-How marketing is actually a multiplication problem and not an addition problem Insights to the best campaigns that we have worked on
Sign up to attend live and/or get the recording afterward!
DATE: June 15th
TIME: 12PM-1PM CST
Meet The Presenter | Steve Maly
Steve Maly, Founder of Maly Marketing, speaks at conferences throughout the Midwest on relevant topics such as how businesses can stop lighting their marketing dollars on fire and gain trackable, predictable results. His main focus day-to-day is strategy and media buying, along with his role of being the owner and dispenser of paychecks. Steve and the teams work has resulted in Maly Marketing winning over a dozen American Marketing Association Prism Awards which focuses solely on results based campaigns. He also sits on the board for the Nebraska Travel Association and the Public Policy Committee for the city of Lincoln along with numerous business boards in his home base of Lincoln Nebraska. Away from the office, Steve chases little white balls around the golf course and is passionate about continuing education.