Learn Powerful Writing Tips To Share Your Business’ Story
One of GROW Nebraska’s own members will share writing and storytelling tips for business owners and marketers at the 2020 MarkeTech Conference on April 15 in Kearney.
Lauren Bonk, owner of the Kearney-based business Curtain and Pen LLC, will present “Stand Out and Be Heard On Your Terms” as a breakout session at the conference. Attendees will learn how to create useful written marketing materials and will collect practical writing tips that can be used when creating social media posts, website or email copy, or other written collateral.
As new marketing technologies continue to evolve and draw attention, Bonk said it’s still important to focus on solid writing and storytelling.
“Video, social media, radio – all of those things require someone to write for them,” Bonk said. “Having strong, workable written content for your business is a great way to support the newer technologies and media outlets as they become even more popular.”
Bonk said it’s important for business owners to be able to effectively tell their stories so they can control the narratives surrounding their businesses.
“You can control the feelings people get from your business before they’ve ever actually interacted with you, as long as you have strong written content that can communicate your values,” she said.
Bonk’s MarkeTech presentation will appeal to almost any small business owner or marketer. Attendees will leave with a checklist of what kind of written content a business needs complete with tips for each type.
She will also discuss:
- Common copywriting mistakes and how to fix them
- Tone 101: How to convey your ACTUAL meaning through text-based communication
Bonk earned a degree from the University of Nebraska at Kearney in English and Theater (secondary education) and has worked as a copywriter since 2010. Through her business, Curtain and Pen, she provides written material including website copy, blog posts, pamphlet content, newsletters and email communication for small and large businesses.
As a small business owner herself, Bonk has a passion for entrepreneurship. She and a friend founded an entrepreneurship support group called the Kearney Area Entrepreneurs, which meets one evening a month at different locations in Kearney.
“We had been feeling isolated as freelancers/small business owners in Kearney and were looking for some kind of support group that allowed us to learn how to grow our businesses and to network and commiserate with other people who understood our struggles,” Bonk said. “Our main goal of the group is free, accessible support designed to lift one another up. Sometimes there is a presenter talking about a relevant entrepreneurship topic, and sometimes we just get together and share insight about our businesses.”
Bonk’s entrepreneurial work allows her to work from home and create a good work-life balance with her family. From her home in Kearney, she has worked with clients in Omaha, Arizona and even Greece. Clients have included Diamond Vogel, Flywheel and Parent Savvy, which allowed her to write half of a parenting comic strip.
Early bird registration for the MarkeTech conference ends on March 20. The price is $99 for a half day and $199 for the entire day for non-GROW members and $59 for GROW Nebraska members. The registration fee includes breakfast and lunch and full conference registration including three breakout sessions, the keynote speaker, conference swag and the VIP After Party at McCue’s Nebraska Taproom in Kearney. To register, visit marketechconference.com/registration.
GROW Nebraska® Foundation is a statewide non-profit training and marketing organization. Serving over 400 Nebraska small businesses, the organization provides marketing opportunities, education, and training to launch and connect Nebraska businesses to the global marketplace. GROW Nebraska’s educational programs receive federal and state funding, along with generous support from foundations and individual donors.