Messaging and tracking innovations have made communicating with customers so fast, flexible, and personal that it is also changing consumer expectations and behavior. Now, consumers expect businesses to understand their needs and provide relevant and desirable information, products, services and solutions. They often won’t pay attention to a company that doesn’t make the effort to communicate in a meaningful and pleasing way.  Learn how personalization is changing marketing to better connect with your customers and convert prospects.

Judy Pederson has been the owner of Pro Printing and Graphics for over nine years. She previously worked for Wells Fargo Bank in the Corporate Properties division. Pederson currently serves on the University of Nebraska Medical Center Board of Counselors, Governor’s Commission on Housing and Homelessness, North Platte Public Schools School/Business Partnership Committee, North Platte Trails Network, and Great Plains Health Annual Giving Committee. She is a member of the North Platte Noon Rotary Club. Previously, Pederson was elected as the Ward 2 council member on the North Platte City Council and Twin Platte Natural Resources District Board. She provides trainings for private businesses as well as many for Chamber of Commerce locations and GROW Nebraska. Pederson is married to David, an attorney in North Platte, and has three children, three stepchildren and six grandchildren.

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REAP (Rural Enterprise Assistance Project)

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