When to Grind it Out and When to Hire Help

Running a business requires you to wear a lot of hats. Depending on the age and trajectory of your business, you can quickly go from DIY to….don’t have any idea what I’m doing! While it’s essential to develop marketing skills at a basic level, many entrepreneurs limit themselves by not knowing what they should do, how to do it, or a lack of bandwidth.

In this webinar, we’ll identify the DIY marketing tactics that every business owner should master. Plus, we’ll explore when it makes sense to bring in an outside expert, along with a simple framework that helps you identify and remove roadblocks in the marketing of your business.  

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Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur, Ali brings a unique data-driven perspective to marketing and sales. 

As an industry professional, Ali’s work focuses on helping companies develop and implement growth-driven marketing programs. Whether that’s removing roadblocks, identifying new tools, clarifying a message, or developing better ways for sales and marketing to collaborate, audiences love Ali’s fresh approach and tell-it-like-it-is style. She is a HubSpot Certified Inbound Marketer and content creator, speaking and contributing to a number of marketing publications, communities and events worldwide. Ali is also the co-founder of BrandPlan, a technology start-up focused on helping marketers better plan, visualize, and execute their marketing strategy.