GROW Nebraska’s® FREE Online Training

Pay-Per-Click Advertising Basics and Benefits

Allison will be discussing the basics of PPC advertising (Google mainly, but will also include Microsoft/Bing) and how it benefits small to medium businesses.

During this presentation you will learn:

  • Basics of PPC advertising – lead generation and ecommerce
  • Account structure and strategy
  • Benefits for small to medium businesses

Allison Williams has a Bachelors degree in both Finance and Marketing and earned her MBA in January of 2019. She started working in marketing in 2017, opening up new dental practices in the Portland metro. She was already interested in digital marketing, so when Logical Position reached out offering an interview, she jumped on the opportunity. She has watched many of her small to medium business clients grow over the past 4.5 years with Logical Position and she really enjoys being able to take a part in their success.


This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.