May 27: Financing Your Business | GROW Nebraska’s Free Monthly Webinar Series

May 27: Financing Your Business | GROW Nebraska’s Free Monthly Webinar Series

GROW Nebraska’s® FREE Online Training

Financing Your Business

How to Livestream Your Business to New Customers

Whether you are looking to obtain financing to start or expand your business, this webinar is for you! We’ll cover the basics of financing, including the 5 C’s (credit, collateral, commitment, character and cash flow), SBA guaranteed loan programs, microloans and alternative financing options, resources and more!

You will learn:

  • The 5 C’s of credit
  • SBA guaranteed loan programs
  • Microloans and alternative financing

Elizabeth Yearwood has been with the Small Business Administration since March 2013. She is the Public Information Officer and Economic Development Specialist for the SBA Nebraska District Office and travels through the state of Nebraska providing workshops on small business start-up, financing, and other entrepreneurial topics. Elizabeth is also an Air Force veteran, and served in England, South Korea and Washington state.

Investing Discipline Equals Financial Freedom | GROW Nebraska’s Free Monthly Webinar Series

Investing Discipline Equals Financial Freedom | GROW Nebraska’s Free Monthly Webinar Series

GROW Nebraska’s® FREE Online Training

Investing Discipline Equals Financial Freedom

How to Livestream Your Business to New Customers

Investment is a critical element of any budget. In this training, Certified Financial Planner John Posey will discuss how investing discipline can lead to more financial freedom. You’ll learn about investment principles and historical evidence that can help you become a better investor. You’ll also discover why investment timing and selection don’t matter as much as you might think.  

You will learn:

 
  • Investing discipline equals financial freedom
  • How embracing an evidence-based approach to investing can help
  • Timing and selection of investments isn’t as important as you may think

John Posey is a Hebron, Nebraska native who grew up as a small-town farm kid and has been working in financial services since 2005. A Certified Financial Planner, he previously worked at locally-owned institutions, including a community bank and an accounting firm in addition to two Fortune 500 organizations. John founded Plains Advisory to help others invest smarter, plan for the future, and leave a legacy.

April 13 | Members-Only Training | Google Webinar | Make Better Business Decisions with Analytics

April 13 | Members-Only Training | Google Webinar | Make Better Business Decisions with Analytics

April 13 | Members-Only Training | Google Webinar | Make Better Business Decisions with Analytics

DATE: Tuesday, April 13th

TIME: 2 p.m. CT

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll cover:

  • An introduction to Google Analytics
  • Creating and understanding reports
  • Making goals
  • Using Analytics with other Google tools

April 15 | Members-Only Training | Google Webinar | Reach Customers Online with Google

April 15 | Members-Only Training | Google Webinar | Reach Customers Online with Google

April 15 | Members-Only Training | Google Webinar |Reach Customers Online with Google

DATE: Thursday, April 15th

TIME: 11 a.m. CT

Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.

In this workshop we’ll discuss best practices for:

  • Improving your website’s visibility in Google’s organic search results, on all devices
  • Creating a free Google My Business listing
  • Advertising your business on Google

All Big Businesses Start Small: Baker’s Candies

All Big Businesses Start Small: Baker’s Candies

All Big Businesses Start Small: Baker’s Candies

 

Baker's Candies Nebraska box

Microsoft and Apple started in garages, and Facebook started in a dorm room.

Meanwhile, Dorothy Lynch started selling her famous salad dressing at a Legion Hall in St. Paul, Nebraska. Todd Booth began his successful automotive business by working in the wash bay at a local car dealership after he graduated from high school.

While GROW Nebraska businesses haven’t reached the magnitude of Facebook, Apple and Microsoft, many have grown from small businesses to successful enterprises that are continually increasing sales, creating jobs and bringing Nebraska to the world.

GROW Nebraska members Dorothy Lynch, Jayhawk Boxes, Baker’s Candies, Platte Valley Auto and Fat Boy BBQ are all successful businesses that started small and have grown tremendously in the past few decades.

Success didn’t happen overnight for these small-town Nebraska businesses. From creating quality products to treating customers well and keeping up with technology, each business has created its own unique path to prosperity. And, for many, GROW Nebraska has played a part in their success.

Baker’s Candies

-Greenwood, NE

Baker’s Candies is a relatively new Nebraska business founded in 1987 after Kevin Baker, an aerospace engineer, decided to venture into the candy-making businesses. He applied his engineering skills to design an efficient way to automate the candy-making process. That combined with the mouth-watering unique flavors of Baker’s Candies created a popular candy business that is still family-owned and operated today.

Baker's Candies Family

Our company is really run by a family of engineers rather than chocolatiers or businessmen,” said Kevin’s son, Todd Baker. “We’ve never been great at business, but we’re really, really, good at making (mass producing) chocolate. So, we keep our heads down and do what we do best: Making Nebraska’s chocolate. As long as Nebraskans continue to be proud of our family business and the products that we make here, it has been our experience that they will take care of most of your problems – advertising, marketing, sales, opportunities, etc.”

Baker said their formula for chocolates is “ridiculously simple.”

“We buy the best ingredients on the planet and then make the best chocolates possible for far less cost than our competition,” he said. “We like to think that ‘we make world-class chocolates for regular people,’ a goal that resonates with Nebraskans and others from here in the Midwest.”

people shopping in baker's candies store During the fall of 2019, Baker’s Candies opened the largest candy factory outlet store in Nebraska’s history. It contains almost 6,000 square feet of candy along with other Nebraska food and retail products. All of the store’s products were either made on-site or purchased and resold directly from their manufacturers. Many GROW Nebraska members’ products are also sold in the store.

The new outlet has more than doubled the company’s direct-to-customer retail sales.

Baker’s Candies continues to sell products online and through a variety of other wholesalers.

“Sales, even during the pandemic, have continued to grow exponentially,” Baker said. “We now ship our chocolates regularly to all 50 U.S. states and to just about every country that this downhome Nebraskan can pronounce. This year, we expect to produce close to 40 million chocolates here in Greenwood, Nebraska.”

Baker credits Nebraskans for his company’s success.

“Nebraskans are uniquely proud of the things that are made here,” he said. “If you take good care of them, give them something to be proud of, they’ll take your business to the ends-of-the earth with them wherever they go!”

Bakers Candies has been a member of GROW Nebraska for a couple of years.

“We wished that GROW Nebraska had been around 35 years ago when we were getting started,” Baker said. “Launching a new business is overwhelming at times, but knowing it’s here now, working for Nebraska entrepreneurs, was all the incentive that we needed to join!”

For more information about Baker’s Candies, click here.

 

Story by Kristine Jacobson, GROW Nebraska member and owner of KRJ Public Relations, a business that helps non-profits and businesses tell their stories and gain momentum through blogs, newsletters, annual reports, social media and other publications.