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Creating a Marketing Plan That Works: A Step-by-Step Guide for Startups
May 16 @ 12:00 pm - 1:00 pm
Step into the world of strategic marketing with Josefina Loza as she guides startups through the process of developing a comprehensive marketing plan. Learn to set clear objectives, identify your target audience, select the most effective marketing channels, and measure your success to ensure your startup’s growth.
Key Takeaways:
● Define clear marketing objectives aligned with your startup’s goals.
● Identify and understand your target audience for tailored marketing efforts.
● Choose the right mix of marketing channels to reach your audience effectively.
● Implement metrics to track success and adapt strategies as needed.
Meet the Presenter | Josefina Loza
Josefina Loza is the visionary founder and CEO of Lozafina, a Latina-owned branding, marketing, and public relations firm located in Omaha, Nebraska. With a rich background as a journalist and over two decades of experience, Josefina has carved a niche in the communication industry, emphasizing storytelling, brand messaging, and effective audience engagement. Her work spans across prestigious platforms like the Omaha World-Herald, Associated Press, and Huffington Post, showcasing her versatile and impactful approach to media and public relations. Honored by the Midlands Business Journal’s 40 Under 40 and recognized as one of Omaha’s most influential Latinas in Media, Josefina’s leadership extends to her active roles in various nonprofit organizations, aiming to foster economic equity and business development within diverse communities.
Featured Member
Kracklin' Kirks Fireworks
Featured Sponsor
ALLO Communications
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