“Nebraska. Honestly, It’s Not for Everyone” Merchandise for Sale

“Nebraska. Honestly, It’s Not for Everyone” Merchandise for Sale

“Nebraska. Honestly, It’s Not for Everyone”

Merchandise for Sale

Some people will write Nebraska off and never give it another thought. But for those special someone’s willing to give the state a chance, those who are curious, enlightened, suave, debonair (and other French words we can’t remember right now), there’s a “Nebraska. Honestly, it’s not for everyone,” t-shirt just waiting for you.

“With our new campaign’s continued popularity and success, we’re excited to capitalize on that popularity further by selling merchandise,” said John Ricks, Nebraska Tourism Commission executive director. “Since the moment we announced the campaign back in October we’ve been receiving requests left and right to buy t-shirts and mugs and we’re happy to finally fulfill those requests.”

Items for sale featuring the trademarked “Nebraska. Honestly, it’s not for everyone” logo include a short-sleeve unisex t-shirt, a unisex raglan-sleeved baseball tee and a coffee mug similar to the ones featured on LIVE with Kelly and Ryan. Order a shirt or mug here: https://buynebraska.com/collections/nebraska-tourism-commission. Don’t forgot to snap a picture of you and your new “honestly, it’s not for everyone,” item and post it on social media using #HonestlyNE.

In April, the Nebraska Legislature passed LB637, authorizing the Nebraska Tourism Commission to sell promotional products. Since then, NTC has been working on a plan of action for how best to sell these items. The promotional products will be sold through GROW Nebraska’s online store, BuyNebraska.com. Buy Nebraska is the largest Nebraska product online store, featuring over 3,500 products that originated in Nebraska.

Want to join in on all the “Nebraska. Honestly, it’s not for everyone” fun? Use #HonestlyNE on social media or order “The Official 2019 Not-At-All What You Thought State Travel Guide” at VisitNebraska.com

For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest, on Instagram and on YouTube.


The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com.

GROW Nebraska® Foundation is a statewide non-profit training and marketing organization. Serving over 400 Nebraska small businesses, the organization provides marketing opportunities, education, and training to launch and connect Nebraska businesses to the global marketplace. GROW Nebraska’s educational programs receive federal and state funding, along with generous support from foundations and individual donors.

GROW Partners With Nebraska’s Largest Environmental Nonprofit To Boost Coffee Sales & Mission

GROW Partners With Nebraska’s Largest Environmental Nonprofit To Boost Coffee Sales & Mission

GROW Partners With Nebraska’s Largest Environmental Nonprofit To Boost Coffee Sales & Mission

The Arbor Day Foundation has partnered with GROW Nebraska to boost sales of its Arbor Day Coffee and to help further spread the organization’s mission.

“GROW Nebraska is a wonderful platform to help spread our mission and try some new marketing tools that we have not tried before,” said Kara Ficke, business development manager for Arbor Day Coffee. “We are excited about the partnership to spread the mission of Arbor Day Foundation and introduce Arbor Day Coffee to a growing audience.”

Coffee beans for Arbor Day Coffee are sustainably grown under the canopy of rain forests and then roasted, creating a richer cup of coffee. The Arbor Day Foundation has been producing and marketing the coffee for 20 years, and the sales of the coffee help support the work of the nonprofit foundation to protect and plant more trees.

Conventional coffee farming practices often involve clear-cutting large areas of the rain forest in an attempt to maximize production. This intense method may increase yield and productivity in the short term but ultimately leads to land degradation including soil depletion, loss of plant and animal biodiversity, and frequent landslides…which leads to increased carbon dioxide into the atmosphere and climate change. This is also concerning for the people that call these farms home.

“I think our biggest benefit of our new partnership with GROW is the opportunity to let more people know about the work that is happening at the Arbor Day Foundation and really bring forward the environmental impact that trees have.  Our mission is truly to inspire people to plant, nurture and celebrate trees,” Kara said.

Arbor Day Coffee is available through the Foundation’s website, its coffee club, wholesale accounts and through distributors. Kara said she is hoping the new partnership with GROW Nebraska will open up new markets by introducing Arbor Day Coffee to local grocery stores, coffee shops and gift stores. In addition, Arbor Day Coffee is now available on GROW’s Buy Nebraska online store. 

In 2022, the Arbor Day Foundation will celebrate its 50th anniversary, which will also be the 150th anniversary of the Arbor Day holiday.

“With this anniversary approaching, The Arbor Day Foundation is aspiring to plant 100 million trees in forests and communities around the globe, and we’ll do this by inspiring 5 million tree planters to help carry the mission forward,” Kara said. “The Arbor Day Coffee program will be contributing to this goal.”

Not Just For Businesses

GROW Nebraska CEO Janell Anderson Ehrke said GROW Nebraska works with many nonprofit organizations across the state.

“Most people don’t think of GROW Nebraska as working with non-profits,” Janell said. “Arbor Day Foundation is Nebraska’s crown jewel. It’s thrilling for GROW Nebraska to be working with them to be marketing this phenomenal coffee product and to expand its mission awareness.”

Many other nonprofit organizations, such as the Willa Cather Foundation, the Nebraska Prairie Museum, Water4Haiti and L2Kids, are also GROW members.

In addition to helping spread the word about the Arbor Day Foundation’s mission, Janell said she is also excited about expanding coffee sales to support that mission.

“We were thrilled to have the opportunity to provide those growth strategies for the Arbor Day Foundation,” Janell said.

GROW has launched or expanded online shopping opportunities for many businesses, including Dorothy Lynch and Gary’s Quick Steak. Janell said sometimes GROW ships as many as 60 cases a day of Dorothy Lynch salad dressing to places around the country.

“Online shopping is not going to go away,” Janell said. “The more we can also help each other, the better.”

For more information about GROW Nebraska and its membership opportunities, visit https://grownebraska.org/join/

Story by GROW Nebraska member Kristine Jacobson, www.krjpr.com.