How to Make Choices for Growth | Livestream

How to Make Choices for Growth | Livestream

GROW Nebraska’s® FREE Online Training

How To Make Choices For Growth

Description:

Most entrepreneurs have too many ideas and not enough money. Evaluating how to spend your money and make choices for the activities that will have the most impact can be a hard thing to know how to do, initially. Many businesses struggle to get their name out and also struggle how to communicate their differentiation.

Key takeaways include:

-Common challenges facing small business and women-owned businesses – data from all over the world
-Big business tactics that make sense for small business
-Best strategies for creating awareness of your brand or product – examples for different types of businesses

Meet the Presenter | Rebecca Pearson:
I have been working in sales and marketing for more than 40 years, starting at 16 years old in retail clothing at Lord & Taylor, to office supplies, computer programming, residential property management, market research, global and domestic brand and marketing management, customer service and financial management. I have a wide range of experience in the evolution of digital capabilities having worked with large retailers such as Walmart and Amazon as well as distributors. I also was the President of a non-profit organization, before working in Nebraska, that matched and developed women-owned businesses to Fortune 500 companies supply chain needs before working in Nebraska. My husband and I are growing the sports radio station we own in Lincoln, which is a part of communications business that supports small advertisers and business in Nebraska and most importantly champions diversity of thought and provides opportunities for student athletes and young people to develop.

Canva 202 | Livestream

Canva 202 | Livestream

GROW Nebraska’s® FREE Online Training

Canva 202

Description:

Not sure where to start with graphic design for your business? In this presentation you will learn a more intermediate side to Canva. This training will allow you to add more tools to your tool box to take your graphics to the next level for social media, emails, and your website.

Key takeaways include:

-How to remove image background
-How to make your graphic look clean
-How to create graphics with movement
-The Intermediate side to Canva

Meet the Presenter | Zoe Terry
Zoe Terry who is only 20 years old originates from Shelton, Nebraska. Zoe has been a GROW Nebraska Team Member since July of 2021 and has grown her graphic design expertise through the months. You can find her shipping orders, working in the retail store, hosting trainings, and creating graphics for social media. Zoe plans to attend graphic design school down the road to take her skills to the next level!

10 Steps For Better Marketing Emails | Google Livestream

10 Steps For Better Marketing Emails | Google Livestream

GROW Nebraska’s® FREE Online Training

10 Steps For Better Marketing Emails

Description:

Email marketing remains one of the best lead-generation and nurturing strategies, with solid ROI and better access to reporting than almost anything else. However, a lot has changed in the past few years with deliverability, tracking and access to automation. We’ll cover some of the best practices of inbound marketing and email automation to get your emails opened and to elicit real action from your prospects.

After this session, you’ll be able to:

-Attract new prospects by building compelling email content
-Build an email campaign designed to convert
-Automate your follow-up to engage interested prospects without spamming

Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung! 

Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Creating An Effective Social Media Strategy

Description:

Is your business active on social media? Are you trying to find the balance between content creation and customer support? Not sure where to start? We’ve all been there. We’ll dive into the importance of using social media platforms as an avenue for marketing, targeting new customers, retaining current customers, sales, and customer support. 

Key takeaways include:

-Managing your social media presence

-Tracking social analytics

-Finding your balance in social media content

-Adjusting your social media presence for your growing business

Meet The Presenter | Alyssa Wintz of ALLO Communications

I graduated from the University of Nebraska with a degree in Advertising and Public Relations in 2017. Shortly after, I began my career on the Social Media team at ALLO. I’ve spent my career obsessing over creativity, organization, time management, and relationship building. If it involves teamwork, collaboration, and brainstorming- I’m there. For the past 5 years, I’ve specialized in Tier 1 social media customer support, content creation, social media analytics, PR/events, and had a hand in customer email communication. 18 months ago, I became the Digital Experience Supervisor at ALLO, leading a team of nine exceptional customer advocates and creators.

 

Design Thinking for Entrepreneurs | Google Livestream

Design Thinking for Entrepreneurs | Google Livestream

GROW Nebraska’s® FREE Online Training

Design Thinking For Entrepreneurs

Description:

Design Thinking is a methodology used by designers to solve complex problems. It can be applied by entrepreneurs and small business owners to help with things like creating a company, inventing a product, redesigning a website, and more.

Key Takeaways Include:

-How to understand and use the five phases of the Design Thinking process
-How to more effectively build products and services that address the challenges of your target audience
-How to apply design concepts to your ideas starting with understanding your audience, identifying their challenges, and crafting and testing the solutions we have for them

Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung! 

Social Media 101 | GROW Nebraska’s® FREE Online Training

Social Media 101 | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Social Media 101

Description:

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your business and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.

Key Takeaways Include:

-How to use Facebook to create awareness for your business.

-How businesses are using Twitter to connect with constituents.

-Why businesses must be LinkedIn to be fully connected 

-Powerful no-cost or low-cost tools to manage your social media presence.

Meet The Presenter | Kiersten Hill, Firespring’s Director of Nonprofit Solutions

Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.

She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more. Kiersten, her husband Chad and their teenage son Cooper live in Seward, Nebraska, with two large dogs and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations. https://www.linkedin.com/in/hillkiersten/