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Defining a Niche Market and Why It Saves You Marketing Dollars
July 18, 2024 @ 12:00 pm - 1:00 pm
How To boil down a broad market segment into one that is easily identifiable so connections are made and sales are made.
Three takeaways:
- What does it mean when people say “riches are in the niches”
- Make more money targeting smaller niches
- Why defining your Niche makes sales easier
Meet the Presenter | Shannon Filing
Shannon started her first company in 2003, Transformation Marketing. Through this she fell in love with business! Through the years, her and her husband started a real estate investment company along with a private virtual golf club.
In 2021 she decided to enhance her skills as a trainer and leadership coach. Putting countless hours under her belt, she is now trained in DISC and Maxwell Leadership principles. She pairs that with 2+ decades of experience to help anyone with the desire to grow.
She loves connecting with fellow entrepreneurs through marketing, consulting, speaking, and training.
