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Facebook 202: Understanding analytics and how to utilize them for your best ROI

July 20, 2023 @ 12:00 pm - 1:00 pm


Description: Are Facebook Analytics confusing and hard for you to understand? Maybe you understand them, but don’t know how to best utilize them or what changes you should make. Dive into Facebook Analytics and learn the basics of reporting! From that reporting, you’ll develop an understanding for curating content and start produce better performing ads!

Key takeaways include:
-Learn the basics of Facebook Analytics
-Understand how to take Facebook Analytics and utilize them to successfully curate content your audience wants
-Use Facebook Analytic data to create ads that speak to your audience

Meet the Presenter | Alyssa Wyant

Alyssa Wyant is the owner of Pen & Post, a copywriting, marketing, and business consulting firm. Wyant holds a master’s degree in Journalism and Mass Communication from the University of Nebraska-Lincoln and a Bachelor of Science in Organizational Communication from the University of Nebraska at Kearney. Wyant has been in marketing for 15 years working with various business including higher education, small businesses, healthcare, publishing, and agriculture to name a few.

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