Discover how to turn your event or destination into a must-visit sensation with powerful PR strategies. This session will explore the key tactics that helped transform Junkstock from a local Omaha event into a nationally recognized festival.
Attendees will learn how to:
-Build a compelling brand story that attracts media attention
-Leverage strategic PR to expand audience reach
-Secure high-profile press coverage and industry recognition
Walk away with actionable insights to elevate your destination and make a lasting impact!
Can’t attend? Register anyway and we’ll send you the recording!
Danelle Schlegelmilch has been in PR & marketing for 20+ years and has award-winning experience in journalism, public relations, crisis communications, advertising, and event planning. In 2012, she helped create the vintage festival Junkstock and has promoted it to grow into the nationally recognized event it is today. Danelle founded Passport Public Relations in 2016 after 14 years in the industry at ad agencies, nonprofits, and corporations. From Fortune 500’s to international nonprofits, start-ups, and viral sensations, Danelle has proven experience telling stories and securing top-tier media coverage in Forbes, GMA, and more. Her latest venture Maven Media Collaborative, that she co-founded in 2023, is all about connecting passionate creatives to exchange ideas, master techniques, and elevate their craft. A globetrotter in her free time, this mother of two also can be found supporting her husband’s indie-rock band, Names Without Numbers.