The digital marketing landscape as we know it has been obliterated. The rules, players, and technology have all changed while the goal remains the same: build a sustainable, profitable business using effective modern-day digital marketing initiatives. But with the rise of AI and the fall of many now obsolete best-marketing practices, what’s the best way to market a business in this new era? It’s time to activate smart marketing protocols designed to accelerate our adoption of cutting-edge technologies and infusion of next-generation growth marketing methodologies in order to be successful now and in the future.
Key takeaways include:
• Discover how to incorporate Smart Marketing Protocols (SMPs) into your MarketingOps.
• Learn a declassified business survival guide to navigate the digital marketing insurgency.
• Understand the utility of integrating AI/ML technology within your marketing roadmap.
• Explore a new way to define KPIs, OKRs, and other metrics to measure the ROI of your marketing initiatives
Troy Sandidge is an award-winning growth strategist, author, 4x agency builder, keynote speaker, Webby-nominated podcaster, startup advisor, and angel investor who has launched over 35 brands and generated over $175 million in revenue for clients worldwide. Known as the Strategy Hacker®, Troy specializes in building strategies, systems, and solutions for world-class brands to become more sustainable, scalable, and profitable. He is the author of Strategize Up, the founder of Strategy Hackers, and the host of the iDigress Podcast, a Top 100 marketing podcast with over half a million downloads. As an international speaker who has spoken at over 600 events on five continents, Troy has shared stages featuring Oprah Winfrey, President Barack Obama, Viola Davis, Daymond John, Russel Brunson, and Gary Vaynerchuk.