Your LinkedIn Is Your Digital Storefront: Make It Work for You
For many small business owners, LinkedIn can feel intimidating or overly corporate, but it’s actually one of the most powerful tools available for building trust, visibility, and new business opportunities. In this session, Kayley Cooper of Relentless Merch will show how LinkedIn can function as a digital storefront that clearly communicates who you are, what you do, and why people should work with you. Attendees will learn how to optimize their profiles with strong headlines, descriptions, and visuals that present a professional and credible presence. Kayley will also share strategies for creating authentic content and using LinkedIn outreach to start meaningful conversations that can lead to new opportunities. Most importantly, this session will demonstrate that LinkedIn doesn’t have to feel performative. When used intentionally, it’s simply a place to show up as yourself, build relationships, and support the growth of your business.
In this session, you’ll learn how to:
- Optimize your LinkedIn profile so it clearly represents you and your business
- Create authentic content that builds trust and credibility with your audience
- Use LinkedIn outreach to start conversations that can lead to new opportunities
- Position yourself and your business as legitimate, visible, and easy to work with
- Show up confidently on LinkedIn without feeling like you have to be “performative”
Meet the Presenter | Kayley Cooper
Kayley Cooper is a business development and marketing professional at Relentless Merch, where she focuses on helping Relentless Merch grow through relationship-driven outreach, strategic partnerships, and intentional branding. Based in Lincoln, Nebraska, Kayley has built a reputation for her outbound approach to business development, using networking, events, and LinkedIn to connect with new prospects and create meaningful business opportunities. Through her work, she has helped generate hundreds of thousands of dollars in new business by prioritizing authentic relationships and community engagement over traditional cold sales tactics.
Kayley is also actively involved in Nebraska’s marketing community and serves as the Vice President of Membership for AMA Lincoln, where she helps grow and support the local marketing network. She is passionate about helping small businesses and professionals feel more confident using LinkedIn to build visibility, strengthen their personal brand, and develop real business relationships. Through her speaking and outreach, Kayley encourages professionals to show up authentically, connect with their communities, and use LinkedIn as a practical tool for long-term business growth.
Featured Member
Nelson Brand Hams
For more than 20 years, Nelson Brand has been bringing premium, Nebraska-made ham from their family farm to tables across the country. Founded by Owen and Kim Nelson, Nelson Brand is known for its unique smoking process, exceptional quality, and commitment to providing fresh, never-frozen hams. A true example of Nebraska entrepreneurship, hard work, and farm-to-table quality, Nelson Brand continues to grow while staying rooted in family and tradition.
Featured Sponsor
Nebraska Trucking Association
The Nebraska Trucking Association (NTA) is dedicated to supporting and strengthening Nebraska’s trucking industry through advocacy, education, training, and workforce development. By promoting safety, creating opportunities, and supporting the businesses and professionals who keep Nebraska, and the nation, moving. The NTA plays an important role in the success of communities and businesses across our state. We’re proud to have the Nebraska Trucking Association as a GROW Nebraska Featured Sponsor!
