Kearney, Neb. — GROW Nebraska is thrilled to congratulate Glenn Valley Foods for receiving Russ’s Market’s Best Local Product Award for 2021! The award was presented on July 15 at GROW’s annual MarkeTech Conference in Kearney, Nebraska.
The Best Local Product Award was established in 2018 by 501(c)3 nonprofit, GROW Nebraska and Russ’s Market — an employee-owned grocery fixture in the state of Nebraska — in order to highlight what they consider to be an exemplary local business in the state. These award winners display dynamic marketing strategies and diligent promotion of their products, which can also be found on the shelves of Russ’ Market.
This year’s winner, Glenn Valley Foods of Omaha, Neb., might be better-recognized by its top-selling product: Gary’s QuickSteak.
“Gary’s QuickSteak — they do a great job of promoting their products in our stores,” said Director of Marketing for Russ’s Market, Marty Jarvis. “They work with us on advertising support, and give us bunkers with videos that talk about the product. On Facebook and other social media, they spread the word that their product is in our stores. They’ve also been at the Russ’s Wine and Food experience with their samples. They don’t let their product just sit on the shelves.”
Gary Rohwer, a restaurant industry veteran, has been active in Nebraska’s restaurant landscape since the early 1980s when he created what he deemed a “quicker cooking and higher quality steak” for his cheesesteak restaurant chain in Lincoln. Eventually creating the popular PepperJax Grill and forming Glenn Valley Foods, Gary’s extensive contributions have culminated in Gary’s QuickSteak, a top-quality beef, chicken, and corned beef offering that cooks from frozen to ready-to-eat in minutes.
When asked about Glenn Valley Foods’ approach to promotion, VP of Marketing Jeff Bell said, “Really it makes my job easy — the product stands on its own. It’s high quality, cooks from frozen in minutes, and provides incredibly versatile meal choices.”
Because the company is relatively new, however, Jeff explained that, “Our goal is to get it out there to the marketplace. We’d like our product to become a household name, and so we don’t just get on the shelf and think our work is done. We’re going to the grocery partners and introducing our product, sending samples, telling them our story; we’re a family-owned business right here in the Midwest.”
GROW Nebraska and Russ’s Market are proud to partner on this award, and continue in their dedication to support and promote the local businesses and business owners who enrich life and the economy of our state.
Russ’s Market has been a member of GROW Nebraska since 2009. B&R Stores, Inc., was founded in 1964 by Russ Raybould. During the past 55 years, the company has grown to include 20 stores under several banners including Russ’s Market, Super Saver, and Apple Market located in Nebraska and Iowa.
GROW Nebraska is a nonprofit membership organization, serving over 400 Nebraska small businesses. The organization provides market access, education, and training to launch and connect Nebraska businesses to the global marketplace. GROW Nebraska’s educational programs and scholarship opportunities are funded in part by federal and state funding, along with generous support from foundations and individual donors.
Story by Lauren Bonk, owner of the Curtain and Pen Copywriting Services, a GROW Nebraska member. Lauren hails from Kearney, NE, where she works as a freelance copywriter for small businesses, startups, and even larger corporate entities in need of professionally-written marketing content for their businesses and organizations.