Michelle Caspersen started Murcielago Inc. in her hometown of Alma in 2004 with her nephew. Fifteen years later, Michelle continues to bottle fragrances in Alma and has a second location where she now lives in Boelus. Murcielago’s fragrances include Nashville, Nashville Blue, DB Nashville and Colt Ford colognes for men and Donna Jean and Starlet perfumes for women.
Besides GROW Nebraska, Michelle’s fragrances are sold in popular western stores like Cavender’s, and she makes it a priority to offer “mom and pop stores” the chance to sell her fragrances by allowing small-batch sales.
Michelle joined GROW Nebraska about four years ago, and she said it was a great decision for her business.
“They really contribute a lot,” she said of the GROW staff. “It’s really good for someone who has a start-up and hasn’t gone through the growing pains. They just have access to a lot of information. How to market. How to produce. How to sell retail or wholesale. They help you find the answer to your questions. They (GROW) really work well with you to put you where you are a good fit. Fragrance sales were fantastic for us online.”
