How To Make Your Digital Marketing Matter | GROW Nebraska’s® FREE Online Training

How To Make Your Digital Marketing Matter | GROW Nebraska’s® FREE Online Training

by | Aug 25, 2022 | Training

GROW Nebraska’s® FREE Online Training

How To Make Your Digital Marketing Matter

Description:

Would you like to know where you’re at within your current marketing journey? This training will cover cohesive digital branding, what makes a great website, how to analyze your current marketing strategy, and more.

Key takeaways include:

    – What makes a great website – 4 simple questions to analyze your website
    – Analyze your current marketing strategy – is your brand cohesive across all digital platforms
    – Local SEO made simple

WATCH NOW

Sign up to attend live and/or get the recording afterward!

Meet The Presenter | Renee Sobotka
Renee Sobotka is the Founder & CEO of True North Technologies, an innovative, Lincoln-based digital marketing firm. They offer website and app development, search engine optimization (SEO), social media management, digital advertising, text marketing, and branding services. Renee is originally from West Point, Nebraska, and earned a finance degree from the University of Nebraska. She went on to become a Supervisor of Internal Audit for Union Pacific Railroad and has 10 years of software implementation and accounting experience in the banking industry. Renee serves on three local boards: American Marketing Association – Lincoln Chapter, Lincoln Independent Business Association, and East Lincoln Business Association. In 2021, Forbes featured her in their Next 1000, a first-of-its-kind spotlight of American entrepreneurial heroes. Renee is adventurous, loves to travel, and values growth and honesty. In her spare time, you’ll find Renee doing something active outdoors with friends and family, especially her kids and/or dogs.

May 20: Making Sense of Digital Marketing | GROW Nebraska’s Free Monthly Webinar Series

May 20: Making Sense of Digital Marketing | GROW Nebraska’s Free Monthly Webinar Series

by | May 20, 2021 | Training

GROW Nebraska’s® FREE Online Training

Making Sense of Digital Marketing

How to Livestream Your Business to New Customers

This webinar will improve your understanding of the different aspects of digital marketing, including definitions and examples of key terms like SEO, SEM, content marketing and analytics. We will look at examples of campaigns that utilize a variety of tactics and talk about how you can implement digital marketing in your marketing mix.

 

You will learn:

  • The number of digital marketing options can be overwhelming, but understanding the different types is the first step in building digital marketing into your marketing plan.
  • Choosing the tactics that fit your marketing goals, budget, audience and timeline is key to effective digital marketing campaigns.
  • Tracking your campaign effectiveness will help make sure you build smarter campaigns in the future and make the most of your budget.
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This training is presented by Marketing Coach Amanda Buzzell. With nearly 20 years of marketing and communications experience in for-profit, non-profit and education sectors, Amanda brings a well-rounded approach to strategic communication planning. Her imaginative, yet realistic, approach to marketing campaigns is what sets her apart from other communication professionals.

She’s the first to tell you that The Marketing Studio is not a typical agency, but rather a collaborative, with Amanda serving as the coach, facilitator and connector. She works with clients to really understand their business and culture so she can work with them to develop a communication plan that is sustainable, scalable and tailored to their business and culture. Clients work directly with Amanda to develop well thought out and researched strategies, but also benefit from her network of graphic designers, producers/directors, social media experts and digital analysts to draw on resources that rival a large agency.

This training is brought to you in part by the Center for Rural Affairs. Its mission is to “Establish strong rural communities, social and economic justice, environmental stewardship, and genuine opportunity for all while engaging people in decisions that affect the quality of their lives and the future of their communities.”

Learn all about Making the Digital Pivot at MarkeTech 2021

Learn all about Making the Digital Pivot at MarkeTech 2021

by | Apr 29, 2021 | GROW Blog

Learn all about Making the Digital Pivot at MarkeTech 2021

MarkeTech

KEARNEY – GROW Nebraska’s 2021 MarkeTech Conference is set to be more timely than ever, with a theme aimed at tackling the digital adjustments all businesses were forced to make in 2020. 

MarkTech 2021, held July 15 at the Younes Conference Center in Kearney, NE, will be all about Making the Digital Pivot. 

Anchored by two keynote addresses from internet marketing expert David McBee, this year’s conference is aimed at helping businesses and organizations adjust their plans to the new digital world, no matter where they are in the process. 

“For better or worse, the pandemic changed the way we all live. It changed the way all businesses do business. Customers shifted more time, and more of their dollars, online,” said GROW’s Director of Marketing and Business Development Tiffany Stoiber. “Experts are guessing many of the habits formed during the pandemic are here to stay, and GROW Nebraska is here to help businesses adapt to those new habits.”

From experts like McBee to Nebraska entrepreneurs who have made the pivot themselves, MarkeTech 2021 will feature a variety of analysis, advice and new ideas attendees will be able to take with them into the rest of the year and beyond. 

McBee’s keynotes are intended for all audiences, whether listeners are entrepreneurs just starting to make the digital pivot or businesses ahead of the curve who want to make sure their marketing efforts are as effective as they can be. McBee’s morning session will be on Making the Digital Pivot and in the afternoon he will tackle Internet Marketing ROI.

The speaker lineup will also include two panel sessions: one featuring digital marketers and one featuring Nebraska businesses who will share their success stories from 2020. 

Interspliced between these sessions will be numerous networking breaks, a past attendee favorite. Businesses will set up booths to create a “Networking Plaza” where they can share their stories and attendees can hear those stories, see businesses’ products and even grab some samples. 

McBee will also have a booth set up where attendees can meet the keynote speaker and complete a free “Internet Presence Audit” with him. 

Registration for the in-person July 15 conference is now live. GROW Nebraska members can currently attend for $59 per person. The rate for non-members is $159. Early bird rates are currently in effect, and the cost for registration will increase after June 15. 

Members and non-members alike can also register for an exhibitor booth to be set up in the Networking Plaza. Rates are $109 for members and $399 for non-members. Those prices include the booth space plus two conference passes.

Register online and learn more about the conference at MarketechConference.com. Questions may be directed to info@grownebraska.org.

About GROW Nebraska

The GROW Nebraska Foundation helps entrepreneurs get the resources they need to live in Anywhere, NE and make a sustainable living. Since the inception of GROW Nebraska in 1998, its vision and mission has never wavered: to create viable economic development through business training, technical assistance, promotion and access to markets. The Foundation creates impactful opportunities for small business owners and entrepreneurs to live in “Anywhere”, Nebraska and make a sustainable living.

GROW Nebraska works with its clients to meet them where they are and move them towards their personal goals. Its services include training and technical assistance through many avenues: workshops (in-person and virtual), streamed and archived educational training opportunities, one-on-one technical assistance and an annual marketing conference, MarkeTech.

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