May 16: FREE Third Thursday Training – The Revenue Power of Personalization

May 16: FREE Third Thursday Training – The Revenue Power of Personalization

Messaging and tracking innovations have made communicating with customers so fast, flexible, and personal that it is also changing consumer expectations and behavior. Now, consumers expect businesses to understand their needs and provide relevant and desirable information, products, services and solutions. They often won’t pay attention to a company that doesn’t make the effort to communicate in a meaningful and pleasing way.  Learn how personalization is changing marketing to better connect with your customers and convert prospects.

Judy Pederson has been the owner of Pro Printing and Graphics for over nine years. She previously worked for Wells Fargo Bank in the Corporate Properties division. Pederson currently serves on the University of Nebraska Medical Center Board of Counselors, Governor’s Commission on Housing and Homelessness, North Platte Public Schools School/Business Partnership Committee, North Platte Trails Network, and Great Plains Health Annual Giving Committee. She is a member of the North Platte Noon Rotary Club. Previously, Pederson was elected as the Ward 2 council member on the North Platte City Council and Twin Platte Natural Resources District Board. She provides trainings for private businesses as well as many for Chamber of Commerce locations and GROW Nebraska. Pederson is married to David, an attorney in North Platte, and has three children, three stepchildren and six grandchildren.

Sponsored In Part By:

REAP (Rural Enterprise Assistance Project)

Featured GROW Nebraska Business:

Nature Finds & Designs

REAP Sends Businesses to GROW for Online Marketing Training

REAP Sends Businesses to GROW for Online Marketing Training

REAP Sends Businesses to GROW for Online Marketing Training

Photo credit: Campaign Creators

GROW Nebraska’s expertise in helping businesses establish on online presence is key to an ongoing partnership with the Rural Enterprise Assistance Project (REAP).

Kim Preston, Women’s Business Center Director at REAP, said her organization partners with experts across the state to help rural entrepreneurs. GROW Nebraska has been a leading partner in central Nebraska for at least a decade.

REAP’s mission is to strengthen rural communities through assisting small, self-employed business development. The organization offers financing (micro loans), business training, technical assistance and networking.

 “What we do for technical assistance usually revolves around loans and capital and financing for the business,” Kim said. “GROW Nebraska provides a unique set of skills that I don’t have on staff.”

GROW staff provide one-on-one training to REAP clients in the areas of e-commerce and starting on online presence, search engine optimization (SEO), social media training and establishing accurate Google and Google maps business listings.

Even large business, such as Dorothy Lynch, call on GROW Nebraska to help establish online sales. 

REAP encourages face-to-face individual training. GROW Nebraska’s central location in the state makes it a great source so that business owners don’t have to travel too far to learn.

“The one-on-one training gives them a more personal touch, and it teaches them how to do these activities on their own so they can grow,” Kim said. “We are teaching them how to fish so they can fish on their own.”