Get an overall social strategy that emphasizes audience targeting, platform selection, A/B testing, creativity, content calendar creation, and simplicity. It focuses on tailoring content to various demographics, utilizing suitable platforms, testing content performance, repurposing successful posts, and utilizing free or low-cost creative tools. It also underscores the importance of consistency and authenticity in content creation, advising against the use of stock images and overly complex designs while advocating for concise messaging.
Key takeaways include:
– Audience Targeting
– Platform Selection
– A/B Testing
– Creativity and Resourcefulness
– Content Calendar
– Simplicity and Authenticity
Chasity Blair is a Creative Marketing Specialist for ALLO Fiber with a knack for storytelling, eye-catching graphics, and the customer experience. When she's not curating content or polishing copy, she enjoys immersing herself in live music, devouring sushi, and living her best life with her husband and three kids in Seward, Nebraska.
Janessa Florian is also a Creative Marketing Specialist for ALLO Fiber, based in Hastings, Nebraska. She's got a keen eye for designing branded materials, enjoys creating prominent collateral that stands out above the competition and believes in providing a lasting impression each time we interact with a customer. Outside ALLO's doors, Janessa enjoys doing home remodeling projects, frequenting local Hastings businesses, and playing fetch with her dogs in the backyard.