This presentation will discuss the current state of blogging in 2020 (trends, Google preferences, etc.), and how NONE of those things matter if you don’t have content that is useful, relevant, and pleasant to read. We’ll talk about topic ideas, blog post format, and everything in between. You will learn:
- Blogging is still highly useful, so long as it’s strategically crafted with the audience in mind.
- How to format your blog post to improve readability.
- A discussion of 2020 blogging statistics in order to judge the overall blogging landscape.
Lauren Bonk, owner of the Curtain and Pen, hails from Kearney, NE, where she works as a freelance copywriter for small businesses, startups, and even larger corporate entities in need of professionally-written marketing content for their businesses and organizations.
With a background in both Theatre and English, Lauren loves to help companies find a voice, fine tune it, and authentically utilize it in written collateral like blog posts, website copy, and social media content.
You can typically find Lauren drinking coffee, listening to music that’s probably a little too loud, and daydreaming about drinking more coffee the next morning.