Email marketing remains one of the best lead-generation and nurturing strategies, with solid ROI and better access to reporting than almost anything else. However, a lot has changed in the past few years with deliverability, tracking and access to automation. We’ll cover some of the best practices of inbound marketing and email automation to get your emails opened and to elicit real action from your prospects.
After this session, you’ll be able to:
-Attract new prospects by building compelling email content
-Build an email campaign designed to convert
-Automate your follow-up to engage interested prospects without spamming
Dave Meyer is a speaker for the Grow with Google partner program. He has more than 20 years of experience in marketing and communications and has presented digital marketing topics to thousands of people across the U.S. and Canada. Dave’s presentations include more than 300 webinars on topics like SEO, advertising, content marketing, and sales strategy. Dave was named 2016 Entrepreneur of the Year by the TwinWest Chamber of Commerce in Minneapolis, and has been recognized by organizations including the International Association of Business Communicators (IABC), the Association of Builders and Contractors (ABC) and many others as a thought leader in marketing and communications. Dave has a BA in Journalism and an MBA in Venture Management (Entrepreneurship) from the University of St. Thomas in St. Paul, Minn.. Dave’s company, BizzyWeb, helps hundreds of clients Generate Buzz Without Getting Stung!