Optimizing your website for Search Engines to generate leads for your business is a strategy used by millions of companies around the globe. With all of the information (and misinformation) out there, it can be difficult to know where to start with SEO, and if it’s even a viable strategy for your business or not.
In this session, Senior SEO Strategist Adam Di Frisco will cover all of the basics of SEO:
– What is SEO and how successful can it be as a marketing strategy?
– Is SEO a worthwhile strategy for your business?
– What is the ROI on SEO?
– How to get started developing an SEO strategy
Join us for an hour that will prepare you to start getting leads from online searchers and kickstart your business’s digital marketing strategy!
Adam is a Senior Search Engine Optimization Strategist with a degree from West Virginia University and a wealth of experience in Search Engine Optimization. After living and working in China for 5 years, Adam returned to his hometown of Chicago, and mentored under one of the top SEO industry veterans. He now focuses on creating high-level digital strategy for businesses around the world.
From international e-commerce websites, to small local businesses, Adam has consulted with businesses of all types and sizes to shoot their websites to the top of search engine rankings through technical SEO, content strategy, and local SEO tactics. He’s often found preaching that marketers need to get out from behind their computers and actually listen and speak to their users in order to formulate a winning digital strategy.
Adam is a frequent speaker at the Milwaukee Digital Marketing Club and other industry conferences, is a guest on many marketing podcasts, and is often cited for breaking search engine result page changes and ranking algorithm updates for search engines like Google, Bing and Baidu.