Most entrepreneurs have too many ideas and not enough money. Evaluating how to spend your money and make choices for the activities that will have the most impact can be a hard thing to know how to do, initially. Many businesses struggle to get their name out and also struggle how to communicate their differentiation.
Key takeaways include:
-Common challenges facing small business and women-owned businesses – data from all over the world
-Big business tactics that make sense for small business
-Best strategies for creating awareness of your brand or product – examples for different types of businesses
I have been working in sales and marketing for more than 40 years, starting at 16 years old in retail clothing at Lord & Taylor, to office supplies, computer programming, residential property management, market research, global and domestic brand and marketing management, customer service and financial management. I have a wide range of experience in the evolution of digital capabilities having worked with large retailers such as Walmart and Amazon as well as distributors. I also was the President of a non-profit organization, before working in Nebraska, that matched and developed women-owned businesses to Fortune 500 companies supply chain needs before working in Nebraska. My husband and I are growing the sports radio station we own in Lincoln, which is a part of communications business that supports small advertisers and business in Nebraska and most importantly champions diversity of thought and provides opportunities for student athletes and young people to develop.