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How to Make Choices for Growth | Livestream

January 26, 2023


Most entrepreneurs have too many ideas and not enough money. Evaluating how to spend your money and make choices for the activities that will have the most impact can be a hard thing to know how to do, initially. Many businesses struggle to get their name out and also struggle how to communicate their differentiation.

Key takeaways include:

-Common challenges facing small business and women-owned businesses – data from all over the world
-Big business tactics that make sense for small business
-Best strategies for creating awareness of your brand or product – examples for different types of businesses

Meet the Presenter | Rebecca Pearson

I have been working in sales and marketing for more than 40 years, starting at 16 years old in retail clothing at Lord & Taylor, to office supplies, computer programming, residential property management, market research, global and domestic brand and marketing management, customer service and financial management. I have a wide range of experience in the evolution of digital capabilities having worked with large retailers such as Walmart and Amazon as well as distributors. I also was the President of a non-profit organization, before working in Nebraska, that matched and developed women-owned businesses to Fortune 500 companies supply chain needs before working in Nebraska. My husband and I are growing the sports radio station we own in Lincoln, which is a part of communications business that supports small advertisers and business in Nebraska and most importantly champions diversity of thought and provides opportunities for student athletes and young people to develop.

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