Description: Are Facebook Analytics confusing and hard for you to understand? Maybe you understand them, but don’t know how to best utilize them or what changes you should make. Dive into Facebook Analytics and learn the basics of reporting! From that reporting, you’ll develop an understanding for curating content and start produce better performing ads!
Key takeaways include:
-Learn the basics of Facebook Analytics
-Understand how to take Facebook Analytics and utilize them to successfully curate content your audience wants
-Use Facebook Analytic data to create ads that speak to your audience
Alyssa Wyant is the owner of Pen & Post, a copywriting, marketing, and business consulting firm. Wyant holds a master’s degree in Journalism and Mass Communication from the University of Nebraska-Lincoln and a Bachelor of Science in Organizational Communication from the University of Nebraska at Kearney. Wyant has been in marketing for 15 years working with various business including higher education, small businesses, healthcare, publishing, and agriculture to name a few.
This training is brought to you in part by the Center for Rural Affairs. Its mission is to “Establish strong rural communities, social and economic justice, environmental stewardship, and genuine opportunity for all while engaging people in decisions that affect the quality of their lives and the future of their communities.”