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Hiring Smarter: Building a Strong Team as a Small Business
July 24 @ 12:00 pm - 1:00 pm
Free
Join us for a dynamic and insightful panel discussion focused on one of the biggest challenges — and opportunities — facing small businesses today: building the right team. In “Hiring Smarter: Building a Strong Team as a Small Business,” two expert panelists will share their real-world experiences, lessons learned, and practical strategies for hiring and retaining great talent in a competitive market.
This relaxed, Q&A-style session will be moderated by GROW Nebraska and will explore topics such as:
✅ When to hire — before or after growth
✅ Unique employee benefits that can set you apart
✅ Strategies for finding the right people, even in a tight labor market
✅ What roles or personality traits to prioritize when growing a small team
Whether you’re preparing to hire your first employee or refining your current team, this conversation will provide valuable takeaways and inspiration to help you build a strong, sustainable workforce.
Meet the Presenter | Adam Kroft
Adam is the founder and CEO of redthread. A 29-person creative advertising agency located in the heart of the midwest in the Haymarket of Lincoln, Nebraska. Working with local and national brands from U-Stop to Google to #TeamTrees, redthread has built marketing campaigns and helped grow businesses of all shapes and sizes. Adam started his entrepreneurial career at 15-years-old buying and selling sneakers on the streets of Chicago. After that business failed, Adam went off to college at the University of Nebraska–Lincoln where he majored in advertising. As he was graduating, Adam launched a freelance side-hustle which eventually became redthread. Bootstrapping the business over the last 8-years, redthread has been recognized as the 2021 Inc. 5000 #100 Fastest Growing Company in the Midwest and the #1853 fastest growing company in America. Adam has personally been recognized as 2019 Lincoln’s YPG 4 Under 40 Award and the Walter Scott Entrepreneurship Award. In his free time, Adam loves to study pop-culture, relive his athletic glory days through slow-pitch softball and take long walks along the Mopac Trail with his dog and girlfriend.
Meet the Presenter | Michelle Egge
Michelle joined Associated Staffing in November 2019. She has over 24 years of management and over 17 years of staffing and human resources experience. She is active in the community planning and hosting fundraisers for people in need. She enjoys spending time with her husband, children and grandchildren. She lives in Kearney and enjoys camping and racing with her family.
Featured Member
Sweet Things by Marcy
Featured Sponsor
Nebraska Department of Economic Development
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