Understanding Your Customer: Market Research for Small Businesses

Meet the Presenter | Josefina Loza

Josefina Loza is the visionary founder and CEO of Lozafina, a Latina-owned branding, marketing, and public relations firm located in Omaha, Nebraska. With a rich background as a journalist and over two decades of experience, Josefina has carved a niche in the communication industry, emphasizing storytelling, brand messaging, and effective audience engagement. Her work spans across prestigious platforms like the Omaha World-Herald, Associated Press, and Huffington Post, showcasing her versatile and impactful approach to media and public relations. Honored by the Midlands Business Journal’s 40 Under 40 and recognized as one of Omaha’s most influential Latinas in Media, Josefina’s leadership extends to her active roles in various nonprofit organizations, aiming to foster economic equity and business development within diverse communities.