May 22nd | 3 Things to Start Doing (& 1 Thing to Stop) to Close More Deals in 2025

Meet the Presenter | Alyssa Kropp

Alyssa is the founder of The Casslo Group, a sales consulting firm that helps growth-stage founders transition from founder-led sales to a repeatable, scalable revenue machine. With 15+ years of sales and leadership experience in SaaS and tech, she’s helped countless companies move from unpredictable sales cycles to consistent, high-performing revenue operations. As an iPEC-certified leadership coach, she also specializes in coaching first-time managers to build and lead exceptional teams. Alyssa has trained and coached both seasoned sales teams and startup founders (and everything in between!) on how to sell with confidence, avoid common sales mistakes, and create a process that works without them having to do it all themselves. Whether it's booking more meetings, selling on value instead of features, or finally nailing follow-up, Alyssa knows exactly how to help sellers close more deals—without the guesswork.