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October 19th | Webinar Livestream | Branding & Identity Systems

October 19 @ 12:00 pm - 1:00 pm


The power of storytelling in branding: Unveiling the impact of narrative-driven brand strategies in creating memorable and engaging identity systems that resonate with target audiences. Building a cohesive visual language: Exploring the essential elements of a successful identity system, such as logos, color palettes, typography, and imagery, and how they work together to reinforce brand consistency. From concept to execution: A step-by-step guide to the creative process behind developing a brand identity system, including ideation techniques, design principles, and best practices for refining concepts.Navigating brand evolution and adaptation: Understanding the challenges and opportunities in updating and refreshing brand identity systems to stay relevant in an ever-changing market while preserving brand equity. Case studies of iconic brand identities: Analyzing renowned brands and their identity systems to extract valuable insights into the strategies and design decisions that contributed to their enduring success and widespread recognition.

Key takeaways include:
– A deeper understanding of the critical role branding and identity systems play in shaping a brand’s perception and connecting with its audience on an emotional level.
– Practical insights into leveraging storytelling techniques to create more meaningful and impactful brand identities, leading to increased customer loyalty and engagement.
– Enhanced knowledge of the key elements that compose a cohesive identity system and how to apply design principles to ensure consistency across various brand touch-points.
– Empowerment to embark on the brand identity creation process with a clear and structured approach, from concept development to final execution.
– Inspiration from real-world case studies of successful brand identities, providing valuable lessons and sparking creative ideas for their own branding projects.

Can’t attend? Register anyway and we’ll send you the recording!


October 19
12:00 pm - 1:00 pm
Event Category:


Live Stream

Meet the Presenter | Alan TIpp

Alan Tipp, a visionary product designer who has been pushing creative boundaries for over two decades. Alan's passion for design + technology propelled him to pursue a career in industrial design. His innovative approach to problem solving earned him industry acclaim, patents + numerous awards in the design + development of sporting goods. Alan's ability to do more with less has left an indelible mark on brands + professional athletes. As the founder of ATIPPICAL, his design studio, Alan continues to challenge norms + elevate brands to new heights. Steve Gordon, the man behind RDQLUS has an uncanny ability to decode the essence of brands, Steve has become a sought-after expert in the field of branding + identity systems. Steve's passion for storytelling, fused with a deep understanding of design principles, has propelled him to transform countless businesses. Through RDQLUS, Steve empowers brands to connect authentically with their audiences.

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