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Branding & Identity Systems

October 19, 2023 @ 12:00 pm - 1:00 pm


The power of storytelling in branding: Unveiling the impact of narrative-driven brand strategies in creating memorable and engaging identity systems that resonate with target audiences. Building a cohesive visual language: Exploring the essential elements of a successful identity system, such as logos, color palettes, typography, and imagery, and how they work together to reinforce brand consistency. From concept to execution: A step-by-step guide to the creative process behind developing a brand identity system, including ideation techniques, design principles, and best practices for refining concepts.Navigating brand evolution and adaptation: Understanding the challenges and opportunities in updating and refreshing brand identity systems to stay relevant in an ever-changing market while preserving brand equity. Case studies of iconic brand identities: Analyzing renowned brands and their identity systems to extract valuable insights into the strategies and design decisions that contributed to their enduring success and widespread recognition.

Key takeaways include:
– A deeper understanding of the critical role branding and identity systems play in shaping a brand’s perception and connecting with its audience on an emotional level.
– Practical insights into leveraging storytelling techniques to create more meaningful and impactful brand identities, leading to increased customer loyalty and engagement.
– Enhanced knowledge of the key elements that compose a cohesive identity system and how to apply design principles to ensure consistency across various brand touch-points.
– Empowerment to embark on the brand identity creation process with a clear and structured approach, from concept development to final execution.
– Inspiration from real-world case studies of successful brand identities, providing valuable lessons and sparking creative ideas for their own branding projects.


October 19, 2023
12:00 pm - 1:00 pm
Event Category:


Live Stream

Meet the Presenter | Alan Tipp

Alan Tipp, a visionary product designer who has been pushing creative boundaries for over two decades. Alan's passion for design + technology propelled him to pursue a career in industrial design. His innovative approach to problem solving earned him industry acclaim, patents + numerous awards in the design + development of sporting goods. Alan's ability to do more with less has left an indelible mark on brands + professional athletes. As the founder of ATIPPICAL, his design studio, Alan continues to challenge norms + elevate brands to new heights. Steve Gordon, the man behind RDQLUS has an uncanny ability to decode the essence of brands, Steve has become a sought-after expert in the field of branding + identity systems. Steve's passion for storytelling, fused with a deep understanding of design principles, has propelled him to transform countless businesses. Through RDQLUS, Steve empowers brands to connect authentically with their audiences.

Meet the Presenter | Steve Gordon Jr.

I am a storyteller, creative director, designer, and writer.

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