Digital Marketing Insurgency: The Rise Of Smart Marketing Protocols & AI

The digital marketing landscape as we know it has been obliterated. The rules, players, and technology have all changed while the goal remains the same: build a sustainable, profitable business using effective modern-day digital marketing initiatives. But with the rise of AI and the fall of many now obsolete best-marketing practices, what’s the best way to market a business in this new era? It’s time to activate smart marketing protocols designed to accelerate our adoption of cutting-edge technologies and infusion of next-generation growth marketing methodologies in order to be successful now and in the future.

Key takeaways include:
• Discover how to incorporate Smart Marketing Protocols (SMPs) into your MarketingOps.
• Learn a declassified business survival guide to navigate the digital marketing insurgency.
• Understand the utility of integrating AI/ML technology within your marketing roadmap.
• Explore a new way to define KPIs, OKRs, and other metrics to measure the ROI of your marketing initiatives