GROW Nebraska’s® FREE Online Training
Making Sense of Digital Marketing
This webinar will improve your understanding of the different aspects of digital marketing, including definitions and examples of key terms like SEO, SEM, content marketing and analytics. We will look at examples of campaigns that utilize a variety of tactics and talk about how you can implement digital marketing in your marketing mix.
You will learn:
- The number of digital marketing options can be overwhelming, but understanding the different types is the first step in building digital marketing into your marketing plan.
- Choosing the tactics that fit your marketing goals, budget, audience and timeline is key to effective digital marketing campaigns.
- Tracking your campaign effectiveness will help make sure you build smarter campaigns in the future and make the most of your budget.
This training is presented by Marketing Coach Amanda Buzzell. With nearly 20 years of marketing and communications experience in for-profit, non-profit and education sectors, Amanda brings a well-rounded approach to strategic communication planning. Her imaginative, yet realistic, approach to marketing campaigns is what sets her apart from other communication professionals.
She’s the first to tell you that The Marketing Studio is not a typical agency, but rather a collaborative, with Amanda serving as the coach, facilitator and connector. She works with clients to really understand their business and culture so she can work with them to develop a communication plan that is sustainable, scalable and tailored to their business and culture. Clients work directly with Amanda to develop well thought out and researched strategies, but also benefit from her network of graphic designers, producers/directors, social media experts and digital analysts to draw on resources that rival a large agency.
This training is brought to you in part by the Center for Rural Affairs. Its mission is to “Establish strong rural communities, social and economic justice, environmental stewardship, and genuine opportunity for all while engaging people in decisions that affect the quality of their lives and the future of their communities.”