GROW Nebraska’s® FREE Online Training – University of Nebraska Crafters License

GROW Nebraska’s® FREE Online Training – University of Nebraska Crafters License

GROW Nebraska’s® FREE Online Training

University of Nebraska Crafters License

The University of Nebraska created a crafters license program to benefit the local craftsperson. We believe this program will provide crafters with an opportunity to use their creativity without infringing the University’s trademarks, while still allowing the University to maintain the integrity of its brand. We also hope that this program will be used by local entrepreneurs to test the market, before entering into a broader retail license with the University through its licensing agent, CLC. This license is ideal for fans and alumni who are interested in producing small quantities of merchandise.

Nebraska’s Crafters License allows for sales to individual consumers only, and does not allow for wholesale or third party vendor/distributor sales.

Lonna Henrichs is the director of licensing and branding at Nebraska and has served as a full-time member of the Nebraska Athletic Marketing Department since March of 2012. She is responsible for planning, managing, protecting and promoting the use of the University’s names, logos, designs, trademarks, identifying materials and the overall brand of the University of Nebraska-Lincoln.

Henrichs joined the marketing office as the director of ticket marketing in 2012 and served in that role until becoming the director of licensing and branding. Henrichs was responsible for developing and implementing effective marketing strategies to increase ticket sales at all Husker sporting events.

Prior to joining the Nebraska staff, Henrichs worked as an account executive for the NFL’s Arizona Cardinals from January 2010 to February 2012. She was also the assistant director of ticket operations for the Lincoln Stars hockey team from 2004 to 2009.

GROW Nebraska’s® FREE Online Training – Mobile Marketing Tips for Each Generation

GROW Nebraska’s® FREE Online Training – Mobile Marketing Tips for Each Generation

GROW Nebraska’s® FREE Online Training

Mobile Marketing Tips for Each Generation

Mobile marketing is a key component of any comprehensive marketing strategy. And optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. And if you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations.

This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.   

Get it Together – Marketing Plan Basics

Get it Together – Marketing Plan Basics

We will be reviewing the sections of a Marketing Plan and the importance of each area. Giving the small businesses a foundation to begin writing a Marketing Plan for their organization. We will be discussing the following:

– The importance of identifying your target customer

– Competition and what it means to your marketing plan

– Creating your Marketing Budget

May 16: FREE Third Thursday Training – The Revenue Power of Personalization

May 16: FREE Third Thursday Training – The Revenue Power of Personalization

Messaging and tracking innovations have made communicating with customers so fast, flexible, and personal that it is also changing consumer expectations and behavior. Now, consumers expect businesses to understand their needs and provide relevant and desirable information, products, services and solutions. They often won’t pay attention to a company that doesn’t make the effort to communicate in a meaningful and pleasing way.  Learn how personalization is changing marketing to better connect with your customers and convert prospects.
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Judy Pederson has been the owner of Pro Printing and Graphics for over nine years. She previously worked for Wells Fargo Bank in the Corporate Properties division. Pederson currently serves on the University of Nebraska Medical Center Board of Counselors, Governor’s Commission on Housing and Homelessness, North Platte Public Schools School/Business Partnership Committee, North Platte Trails Network, and Great Plains Health Annual Giving Committee. She is a member of the North Platte Noon Rotary Club. Previously, Pederson was elected as the Ward 2 council member on the North Platte City Council and Twin Platte Natural Resources District Board. She provides trainings for private businesses as well as many for Chamber of Commerce locations and GROW Nebraska. Pederson is married to David, an attorney in North Platte, and has three children, three stepchildren and six grandchildren.

Sponsored In Part By:

REAP (Rural Enterprise Assistance Project)

Featured GROW Nebraska Business:

Nature Finds & Designs

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