The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers
The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity: great engagement programs keep re-engaging and deepening your relationships. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.
Dave speaks regularly to groups of 50 to 2500 across the U.S., and is a national speaker for Google’s Grow With Google program. He has been featured in the popular Digital Summit national workshop series and has presented hundreds of seminars and webinars on digital marketing and sales topics for his company, BizzyWeb, Google, Constant Contact and HubSpot.