Pacha Soap Company is part of the Whole Foods Beauty Launch Campaign

Pacha Soap Company is part of the Whole Foods Beauty Launch Campaign

Pacha Soap Company is part of the Whole Foods Beauty Launch Campaign!

AUSTIN, Texas–(BUSINESS WIRE)–In celebration of Beauty Week 2019, Whole Foods Market’s global beauty buyers and experts have unveiled their inaugural list of top beauty and wellness trends for the year: Superfoods for beauty, beauty-oriented supplements, vegan cosmetics, sleep supporters and microbiome-friendly beauty products are stealing the spotlight in 2019.

Beauty enthusiasts are encouraged to try the trends during Whole Foods Market’s annual Beauty Week celebration. From Wednesday, March 27 to Tuesday, April 2, the national grocer will offer its entire wide selection of makeup, facial care, hair care, nail polish, perfume and makeup brushes at 25 percent off, with an additional 10 percent off for Prime members. Find out more Whole Foods Deals.

Whole Foods Market’s top beauty and wellness trend predictions for 2019:

Sleep Supporters

The term “beauty sleep” isn’t a new idea, but in 2019, consumers are approaching it in a more holistic way. Nighttime rituals are gaining popularity in homes (and being widely shared on Instagram) whether it’s making a soothing beverage, taking a bath or relaxing with a face mask at the end of the day. With an array of products from aromatherapy essential oil blends and diffusers to bath bombs and sleep-supporting supplements, there are more ways than ever to create a personalized evening beauty routine geared toward the best rest.

Warming beverages like #moonmilk and golden milk incorporate adaptogens that have been used for centuries in traditional Chinese and Ayurvedic medicines to support sleep and decrease the effects of stress. Pacha Soap has launched a Sleep Salt Block made with valerian root powder, passion flower powder, lavender and shea butter; and Emerald Health Bioceuticals’ innovative line of supplements includes products Sleep, Calm, and Bliss. Our experts are also looking forward to the reimagining of classic nighttime beauty routines with new products like Acure’s Radically Rejuvenating Whipped Night Cream, Derma E Vitamin C Intense Night Cream and Evanhealy Blue Cactus Beauty Balm, all launching in June!

Try the trend: Everyone Sleep Roll-On Aromatherapy; Whole Foods Market Cotton Cupra Hydrating Coconut Face Mask; Whole Foods Market Sleep Support Liquid Capsules; Pacha Soap Co. Sleep Bath Salt Block; Emerald Health Bioceuticals EndoSleep Supplement; Whole Foods Market Frankincense Essential Oil

Pacha Soap Company

They create engaging bath products that change lives. Their products are made from premium, all natural ingredients. Your Pacha Soap purchases help fuel clean water initiatives. Click Here to learn more about Pacha Soap Company

Microbiome-Friendly Beauty

While shelf-stable probiotics made Whole Foods Market’s 2019 Top 10 Food Trends list for adding new strains of probiotics into foods, topical beauty brands are attempting to leave “good” existing bacteria on skin with new prebiotic and microbiome-friendly products. Mother Dirt’s “biome-friendly” Moisturizer contains less than 10 plant-based ingredients and has been carefully tested in an effort not to impact the delicate good bacteria that can help skin look and feel good. Our buyers are expecting to see even more brands experimenting with pre- and probiotic-based ingredients in topical, shelf-stable products like sunscreen and moisturizers throughout the next year.

Try the trend: Mother Dirt Moisturizer (available in June); Pacifica Coconut Probiotic Mineral Sunscreen Spray SPF 30; Derma E Probiotics & Rooibos Vitamin C Intense Night Cream

Whole Foods Market proudly bans more than 100 ingredients found in conventional body care products, including phthalates, microbeads, triclosan, BHT, BHA and aluminum chlorohydrate. Whole Foods Market created its own standards for organic labeling on personal care products, as there are no mandatory government standards for “organic” claims in the body care industry.

Find out more about beauty standards at Whole Foods Market here.

About Whole Foods Market

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has more than 490 stores in the United States, Canada and United Kingdom. To learn more about Whole Foods Market, please visit media.wfm.com.

 

For the full article and to find out the other three beauty trends visit: https://www.businesswire.com/news/home/20190307005228/en/

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