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Unlocking Visibility: Know Your Customer, Grow Your Brand
July 3 @ 12:00 pm - 1:00 pm
Unlocking Visibility: Know Your Customer, Grow Your Brand is a training that focuses on helping businesses differentiate themselves from their competitors by becoming an expert on their customers. By adopting a customer-centric approach, businesses can gain valuable visibility in their industry and become a trusted authority. The training covers topics such as market research, customer profiling, and communication strategies to ensure businesses understand their customers’ needs and effectively communicate their message.
In this session, you’ll learn:
– The most effective and accurate ways to compile your target persona
– What market research you need to conduct and know the answers to
– Effective communication to increase customer loyalty and reviews
Meet the Presenter | Maria Elena Duron
Maria Elena Duron is a digital marketing professional with more than 18 years experience in all aspects of digital initiatives for start-ups and all sized businesses. She has over a dozen years active experience in international eCommerce. Her expertise was awarded by the Texas Governor’s office with the Excellence in Small Business Award and Person of Vision award for the State of Texas. She is recognized by the Grow with Google Program and commissioned to speak professionally for Google.
- 18+ years of practical experience in online and offline connections and developing brand communities including founding one of the Top 10 Twitter chats in the world
- Serves as a skilled catalyst for positive conversation around your brand.
- Delivers great brand recognition to clients and their positioning as industry experts
- Through a partnership, provides Appreciation at Work and Appreciation in Business workshops to passionate professionals and executives.
Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.
Featured Member
Kracklin' Kirks Fireworks
Featured Sponsor
Nebraska Cooperative Development Center
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