Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

Creating an Effective Social Media Strategy | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Creating An Effective Social Media Strategy

Description:

Is your business active on social media? Are you trying to find the balance between content creation and customer support? Not sure where to start? We’ve all been there. We’ll dive into the importance of using social media platforms as an avenue for marketing, targeting new customers, retaining current customers, sales, and customer support. 

Key takeaways include:

-Managing your social media presence

-Tracking social analytics

-Finding your balance in social media content

-Adjusting your social media presence for your growing business

Meet The Presenter | Alyssa Wintz of ALLO Communications

I graduated from the University of Nebraska with a degree in Advertising and Public Relations in 2017. Shortly after, I began my career on the Social Media team at ALLO. I’ve spent my career obsessing over creativity, organization, time management, and relationship building. If it involves teamwork, collaboration, and brainstorming- I’m there. For the past 5 years, I’ve specialized in Tier 1 social media customer support, content creation, social media analytics, PR/events, and had a hand in customer email communication. 18 months ago, I became the Digital Experience Supervisor at ALLO, leading a team of nine exceptional customer advocates and creators.

 

Social Media 101 | GROW Nebraska’s® FREE Online Training

Social Media 101 | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Social Media 101

Description:

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your business and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.

Key Takeaways Include:

-How to use Facebook to create awareness for your business.

-How businesses are using Twitter to connect with constituents.

-Why businesses must be LinkedIn to be fully connected 

-Powerful no-cost or low-cost tools to manage your social media presence.

Meet The Presenter | Kiersten Hill, Firespring’s Director of Nonprofit Solutions

Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors.

She is a rising thought leader on LinkedIn and frequently speaks to nonprofit groups and other organizations about marketing, fundraising, board development and organizational change. This year alone, Kiersten has presented in-person and virtually for more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style keeps nonprofits coming back for more. Kiersten, her husband Chad and their teenage son Cooper live in Seward, Nebraska, with two large dogs and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations. https://www.linkedin.com/in/hillkiersten/

 

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs | GROW Nebraska’s® FREE Online Training

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Tips & Best Practices To Add Value, Reduce Transit Times, & Shipping Costs

Description:

This session is a must attend if you are shipping packages. We will cover the current state of shipping, explore objectives and how Postal Products can help you achieve those shipping objectives. Next, we will cover Tips and Best Practices to add value and help reduce transit times and shipping costs. And allow for questions and dialogue for sharing and learning.

Key Takeaways Include:
-State of Shipping
-What Are Your Shipping Objectives?
-Value Proposition
-Products Overview With When To Use and Why
-Tips and Best Practices

Meet The Presenter | Jon Zvolanek of USPS

Jon Zvolanek joined the USPS in 2014 as a Sales Executive and is now a Senior Sales Executive. He works with current customers and business prospects to develop Postal solutions with mailing and shipping products.    In this role Zvolanek brings twenty-five years of experience in the logistics, print and mailing industry having worked as Vice President of Operations for two different Survey Research firms in Lincoln, NE.  In addition, he worked in Operations Management for fulfillment and in the check printing industry.  He has worked with the Postal Service and served on Postal Customer Councils in NE, CA, CO, KS, and currently serves on the Industry Board for the LPCC.  He is a past co-Chair and has presented at the National Postal Forum, while presenting regularly at local PCC’s. 

In 2010, he received the Jerome Wieser Award for his contributions to the LPCC.  In addition to the multiple business committees that he serves on, Jon still finds time for his hobbies. He is a master home brewer winning awards for his hand-crafted recipes. In addition to being an avid eBiker. 

Jon received his Bachelor of Arts in Business Administration from Doane College. He has a wife, three children and resides in Lincoln Nebraska. 

 

August 20th | GROW Nebraska’s FREE Online Training | Packages – USPS Delivers

August 20th | GROW Nebraska’s FREE Online Training | Packages – USPS Delivers

GROW Nebraska’s® FREE Online Training

Packages – USPS Delivers

This session will cover USPS Shipping Products. Learn what to ship and how, pricing strategies, and see some examples of problems and solutions. Get tips and strategies to provide cost savings, service improvements, and other benefits to your bottom line and customer experience with our package shipping services. Under 1lb, Important but not Urgent, The Amazon Effect, Why 1-3 days is better than 1-5 days?, Returns; we will cover them.

 

Jon Zvolanek has over 20 years in the private sector as Director and Vice President of Operations in the mailing and logistics industry. He has worked for the USPS for six years and presents regularly at Omaha, Lincoln, Topeka and Wichita area Postal Customer Councils. And has presented at the National Postal Forum.

 

This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.