March 25: How to Build a Marketing Plan – GROW Nebraska’s Free Monthly Webinar Series

March 25: How to Build a Marketing Plan – GROW Nebraska’s Free Monthly Webinar Series

GROW Nebraska’s® FREE Online Training

How to Build a Marketing Plan

Steps to starting a small business

This training will show you how to build a marketing plan for your small business that’s built on a foundation of numbers. Be confident that your marketing efforts are aligned with your business goals and will provide a positive return on investment. 

  • Learn how to build your marketing plan based on your business goals
  • Learn how to identify your target audience
  • Tailor your marketing strategies to be in alignment with your business goals and reach your target audience

Katlynn Pyatt, owner of Authentic Branding & Marketing, is professionally certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy, the other in marketing analytics. After twelve years of corporate marketing, she began her own business as a marketing coach for female entrepreneurs to help them brand, market and grow their business. She believes in being brave, not perfect and in community over competition.

Basics of Bookkeeping: Loving Your Balance Sheet | GROW Nebraska’s® FREE Online Training

Basics of Bookkeeping: Loving Your Balance Sheet | GROW Nebraska’s® FREE Online Training

GROW Nebraska’s® FREE Online Training

Basics of Book Keeping: Loving Your Balance Sheet

Steps to starting a small business
The presentation is about the balance sheet, why it matters, and how to use it.
  • The balance sheet is your scorecard
  • The balance sheet is an early warning system
  • Check your balance sheet regularly

DATE: March 18th

TIME: Noon – 1:00 p.m. CST

LOCATION: Live Stream

COST: Free, must register to receive call-in details and recording

Cory Morris has loved budgeting for as long as he can remember, and even convinced several budget-haters to love it too! That passion has grown into loving the numbers of business, and how those numbers tell us the health of the business. From 400 unit apartment complexes to start up vehicle sanitation companies, the books can be a source of fear and frustration, or a source of peace and direction.

Hughes Strives to Make Road to Success Easier For Entrepreneurs

Hughes Strives to Make Road to Success Easier For Entrepreneurs

Hughes Strives to Make Road to Success Easier For Entrepreneurs

When Cheryl Hughes began HR Poppin’ Snacks more than 20 years ago, she encountered a steep learning curve. Not only was she learning how to make the best quality popcorn, but she also had to learn all aspects of snack food manufacturing and wholesale.

At about the same time, GROW Nebraska also started with the intent to help educate and promote businesses just like hers. Cheryl joined as one of GROW’s first members.

“There was always a learning experience, good exposure and good advertising,” Cheryl said of GROW. “They have done a great job for me.”

HR Poppin’ Snacks grew into a successful business that now pops more than 20,000 pounds of popcorn seeds annually from its store in Gibbon and sells popcorn in more than 135 flavors in stores around the county.

Cheryl has maintained her GROW membership the entire time, and she continues to give back to GROW through mentoring and giving advice to other members. And her giving doesn’t just stop with members.

Entrepreneurs have traveled to Gibbon from as far away as Brazil, Paris and Nigeria to visit HR Poppin’ Snacks to learn how to produce quality popcorn for their business ventures. Cheryl gladly shares her knowledge with anyone who asks without charging consulting fees.

“If I can help somebody with a leg up, then I do,” she said. “I learned the hard way because I didn’t have someone in the know to mentor me. Now, I have the benefit of the knowledge so I want to share with others to make their road to success a little easier.”

Cheryl and her husband, Gary, are adamant about using their business to help others. That philosophy started with the naming of their business nearly 20 years ago. The HR in the name stands for ‘Heavenly Reason.’

At least 10 percent of their earnings go to charity or someone in need, whether it’s donating popcorn gift baskets to local fundraisers or giving popcorn away to those serving in the military.

“This has happened by the grace of God, and we need to give back,” Cheryl said.

GROW Nebraska CEO Janell Anderson-Ehrke said Cheryl donates all of her mentoring services to pay it forward, which makes a huge difference for many business owners.

“She’s easily touched more than 100 businesses we’ve worked with,” Janell said.

In the early days of GROW, Chery helped set up a retail store in Grand Island and later launched the UPC program to help GROW members sell their products on sites like Amazon. Members who sell just one or two products can save money by buying into GROW’s UPC numbers instead of spending hundreds of dollars to purchase their own UPC number.

When GROW members ask about product labeling, Cheryl is their source for answers.

New GROW Nebraska member Karen Ogelsby, owner of MoKa’s Kitchen, recently relied on help from Cheryl with labeling her popcorn for sale during the COVID-19 pandemic.

Karen thought her business would be “dead in the water” when COVID-19 hit. Her business previously provided artisan and gourmet popcorn for special events. When the special events stopped, so did her business. Chery helped Karen find a distributor to make her popcorn products available in stores, where shoppers were still flocking to buy snacks during the pandemic. MoKa’s Kitchen popcorn is now in 50 locations across the state.

Janell said she is grateful for members like Cheryl who give back and wants to celebrate her and others.

“I don’t want to forget where we came from,” Janell said. “It’s been GROW and a whole bunch of people and members who just kept giving back.”

Cheryl said she’s always lived with the philosophy that there’s always enough business to go around. She’s not worried about helping her potential competitors.

“If I continue to make a quality product and do my business well, I shouldn’t have any problems,” she said.

Cheryl encourages anyone who is considering starting a business or developing a product to contact GROW Nebraska.

“There are lots of ways that GROW Nebraska can help,” she said.

One of the biggest benefits, Cheryl said, is the annual MarkeTech conference, which she has attended every year it has been offered.

“It’s a great benefit, and any member that I work with I encourage them to attend MarkeTech,” she said. “It’s well-organized, provides good networking opportunities and education. I encourage anyone in the state, even if you aren’t a member of GROW Nebraska, to participate in MarkeTech.”

The 2021 MarkeTech conference is scheduled for Thursday, July 15, in Kearney. For more information, visit marketechconference.com. To sign up for the GROW newsletter to stay informed on upcoming trainings, visit here.

With holiday popcorn sales just wrapping up, Cheryl said she is preparing to launch new popcorn flavors soon.

Story by Kristine Jacobson, GROW Nebraska member and owner of KRJ Public Relations, a business that specializes in helping non-profits and other businesses tell their stories and gain momentum through blogs, newsletters, annual reports, social media and other publications.

Value Added Producers Grant

Value Added Producers Grant

GROW Nebraska’s® FREE Online Training

January 19th – Value Added Producers Grant

CALLING ALL AG PRODUCERS!

There is a Value Added Producers Grant available for your business! If you are interested please plan to attend a brief webinar happening January 19 @ 12pm. CST to learn more. 

The grant can pay for:

  • Expansion or start-up costs
  • Preparation for financing
  • Feasibility or business plans
  • Processing, distribution or marketing costs
  • And more!

APPLICATION DEADLINE: March 22, 2021

Here is a past recipient’s video -> https://www.youtube.com/watch?v=uQ3p4sbibk8
Feel free to share this with anyone who might qualify!

See you on the 19th @ 12pm!

This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.   

November 19th | GROW Nebraska’s FREE Online Training | CyberSecurity 101

November 19th | GROW Nebraska’s FREE Online Training | CyberSecurity 101

GROW Nebraska’s® FREE Online Training

CyberSecurity 101

The goal of the presentation is to share valuable and useful information to help decision makers and influencers identify key factors involved in securing their business, by encouraging: shared awareness of the technological risks facing businesses today; and shared awareness of steps that can be taken to improve a company’s security posture.

Attendees will learn:

  • Understanding the cybersecurity risk environment.
  • Learning about the key protective measures to mitigate risk.
  • Developing basic knowledge of the cornerstones of cybersecurity.

About the trainer:
Todd Herges, Intellicom
After moving to Nebraska in 1999 from Illinois, where Herges grew up and attended the University of Illinois in Urbana-Champaign, and following a 20+ year career in banking which included experience in lending, retail banking and operations with First National Bank of Omaha, where he served on the holding company’s Strategic Technology Committee, Herges joined the Intellicom Computer Consulting team in 2011. With Intellicom, Herges has managed their client support group, and lead their client advocacy efforts.

This training is brought to you in part by REAP. The Rural Enterprise Assistance Project (REAP) is committed to strengthening rural communities through small, self-employed business development. We offer four essential services: financing (microloans), business training, technical assistance, and networking.