The digital landscape is changing fast, and the businesses that continue to grow are the ones willing to learn, adapt, and implement new strategies. This June, GROW Nebraska® is offering two timely training opportunities designed to help entrepreneurs, small business owners, marketers, and nonprofit professionals work smarter, create more effective content, and prepare for the future of online search.
Whether you’re struggling to keep up with content creation or wondering how AI is changing the way customers find your business online, these sessions will provide practical strategies you can put to work right away.
Meta Business Suite Do's & Don'ts: How to Avoid Setup Mistakes That Block Your Facebook, Instagram, and Ads
June 18 | Noon–1:00 PM CT
Facebook and Instagram are powerful marketing tools, but only if your accounts are set up correctly. Unfortunately, many business owners unknowingly create issues that can lead to lost access, advertising problems, security risks, and countless hours of frustration.
This practical training will demystify Meta Business Suite and explain how Facebook Pages, Instagram accounts, Business Portfolios, ad accounts, and user permissions all work together. You’ll learn how to avoid common setup mistakes, protect your business assets, and ensure your accounts are ready before investing in advertising.
What You’ll Learn:
- What Meta Business Suite controls and manages
- How your Facebook, Instagram, Business Portfolio, and ad accounts connect
- Common setup mistakes that can create access and advertising issues
- Best practices for permissions, security, and account ownership
- What to verify before running Facebook or Instagram ads
- How to protect your business from costly account access problems
Attendees will also receive a free Meta Business Access Emergency Checklist to help audit and secure their accounts after the training.
Whether you’re managing your own social media or working with employees, contractors, or agencies, this session will help you gain confidence in your Meta setup and avoid mistakes that could impact your marketing efforts.
How to Optimize Your Website for AI Search
June 25 | Noon–1:00 PM CT
Search is evolving. More consumers are turning to AI-powered tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity to find information, products, and services. Businesses that understand how to position their websites for these new search experiences will gain a significant advantage. AI search optimization focuses on making your content easy for AI systems to understand, trust, and cite when answering user questions. Experts recommend clear content structure, direct answers to common questions, strong authority signals, and well-organized website content to improve visibility in AI-generated results.
What You’ll Learn:
- How AI-powered search differs from traditional SEO
- What makes content more likely to be referenced by AI tools
- Website optimization techniques that improve AI visibility
- Practical steps you can implement immediately
As AI continues to reshape how customers discover businesses online, this training will help ensure your website remains visible and competitive. Recent industry research shows AI-assisted search is rapidly growing, making it increasingly important for businesses to understand how AI systems find and surface information.
Invest One Hour. Gain Lasting Results.
GROW Nebraska is committed to helping entrepreneurs and small businesses navigate an ever-changing business environment. These June trainings provide practical, actionable insights that can help you save time, increase visibility, and position your business for future growth.
Reserve your spot today and join us as we explore the tools, strategies, and trends shaping the future of marketing and online visibility.
View all upcoming GROW Nebraska® trainings: GROW Nebraska Training Calendar
