Every business owner knows the challenge: finding new customers takes time, effort, and often a significant marketing budget.
Now imagine introducing your products to hundreds of thousands of people over the course of just 11 days.
That’s exactly what the Nebraska State Fair offers.
Each year, fairgoers from every corner of the state, and beyond, come looking for something unique. They’re excited to discover new products, meet local businesses, and support Nebraska entrepreneurs. For many GROW Nebraska members, the State Fair has become more than just an event, it’s an opportunity to build lasting customer relationships, increase brand awareness, and create momentum that carries into the holiday shopping season.
It's About More Than the Sales
Yes, selling products is exciting. But the real value often comes after the fair ends.
Every interaction is a chance to:
- Introduce someone to your brand for the very first time.
- Discover which products customers are naturally drawn to.
- Receive honest feedback from shoppers.
- Build confidence in your pricing, packaging, and displays.
- Create loyal customers who continue purchasing throughout the year.
Many businesses discover that customers they meet at the State Fair become online shoppers, repeat buyers, or even enthusiastic ambassadors who recommend their products to friends and family.
One conversation can turn into a lifelong customer.
Why the GROW Nebraska Store Makes It Easy
Participating in the State Fair doesn’t have to mean spending 11 days away from your business.
The GROW Nebraska Store allows members to enjoy the benefits of the State Fair without the challenge of managing their own booth.
Our team handles:
Daily staffing
Customer checkout
Product merchandising
Inventory management
Store presentation
Helping shoppers discover Nebraska-made products
That means your products continue working for you while you focus on running your business.
The Power of Meeting Your Customers
One of the highlights of the GROW Nebraska Store is the opportunity to schedule a product demonstration.
Whether you’re serving samples, signing books, explaining how your products are made, or simply sharing the story behind your business, demonstrations create memorable experiences that shoppers remember long after the fair ends.
People don’t just buy products—they buy stories. They enjoy connecting with the people who make them, and those personal conversations often become the reason they return again and again.
Customers remember the maker just as much as the product.
Did You Know?
📅 2026 Nebraska State Fair: August 28 – September 7
💲 Member Participation: Just $170
📚 Authors: Participate for only $25
🛍️ We Staff the Store: GROW Nebraska manages the retail space, allowing your products to be available even when you aren’t.
🎤 Product Demonstrations: One of the best ways to engage shoppers, share your story, and increase sales.
Looking Ahead
The State Fair marks the beginning of one of the busiest shopping seasons of the year. The exposure your business gains in late August and early September can continue paying dividends through the fall and holiday season.
Whether your goal is to increase sales, introduce a new product, grow your customer base, or simply get your business in front of more Nebraskans, the GROW Nebraska Store provides an affordable and effective way to make it happen.
Don’t Miss Your Chance
Registration for the 2026 Nebraska State Fair is now open, and space is limited. Product categories fill quickly, so we encourage members to reserve their spot early. Early Bird rate of $170 ends July 15th!
We can’t wait to showcase another incredible lineup of Nebraska-made products and help your business shine at one of the state’s most celebrated events.
